PUBLICATIONS 2020

MP Kumari, M Dutta, S Trayambak, M Bhagat (2020).Jharcraft an Initiative Towards Bringing Social and Economic Growth in Silk, Handicraft &Handloom Industry in Jharkhand Purakala,31 (14), 548-562. ISSN 0971-2143 is an UGC CARE Journal.

PK Pandey, P Verma, S Trayambak.(2020). Empirical Analysis of Inter-Relationship between Service-quality, Consumer Involvement, and Consumer Satisfaction. Indian Journal of Marketing, 50 (4), 25-42. Scopus (Elsevier), ABDC Journal List (Rating : C) DOI: 10.17010/ijom/2020/v50/i4/151571

Bali, N and Sinha, C. (2020), ‘Sense-Making of Socio-Materiality of Technology in Organizations: Using Qualitative Technique through Social Construction’, International Journal of Scientific and Technology Research, 8(2), 437-1442.

Kumar, R., & Som, B. K. (2020). A Multi-Server Queue with Reverse Balking And Impatient Customers. Pakistan Journal of Statistics, 36(2), 91-101Read More

Som, B. K., & Seth, S. (2020). An M/M/c Encouraged Arrival Feedback Queuing Model with Customer Impatience. World Journal of Engineering Research and Technology, 6(2), 532 - 538.Read More

Som, B. K., Sharma, V., & Seth, S. (2020). Multi-server finite waiting-space Encouraged Arrival Queuing System with Reverse Reneging. Jagannath University Research Journal, 1(1), 38 - 39.Read More

Som, B. K., Sharma, V. K., & Seth, S. (2020). An M/M/2 heterogeneous service Markovian feedback queuing model with reverse balking, reneging and retention of reneged customers. Advances in Computing and Intelligent Systems, 291-296. doi:10.1007/978-981-15-0222-4_25

Kumar, R., Sharma, S., Soodan, B. S., Laxmi, P. V., & Som, B. (2020). Transient Solution of a Heterogeneous Queuing System with Balking and Catastrophes. Reliability Theory & Applications, 56(1), 42 - 50. Retrieved from Read More

S Traymbak , M Dutta & N.Issar( 2020).CLIO An Annual Interdisciplinary Journal of History , 6 (10), 599-602 (UGC Care List)

Singhal, S., Gupta, S., and Gupta, K. V. (2020). OVERVIEW OF RESEARCH CONTEMPLATED TO INTELLECTUAL CAPITAL FROM 2009-2018. Journal of Critical Reviews, 7(10), 275–279.

Mehta, K. G., & Ahuja, D. G. (2020). MANAGING STRESS DURING PANDEMIC COVID-19. Journal of Critical Review, 7(10), 280-283.Read More

Mehta, K. G., Bushra, S. & Rao, D. N. (2020). Determinants of e-shopping intentions: An Empirical Study. International Journal of Future Generation Communication and Networking; ISSN: 2233-7857, 13(3), 140-147. Read More

Bushra, S., Rao, D. N., & Gulati, K. (2020). Pre-investment due diligence and audit practices of venture capital firms in India. SSRN Electronic Journal. Read More

Rao, D. N., Bushra, S., & Gulati, K. (2020). Emerging challenges and strategic implications for Indian mutual fund industry in post COVID-19 regime. SSRN Electronic Journal.Read More

Rao, D. N., Bushra, S., & Gulati, K. (2020). Application of Co-branding strategies in mass rapid transit system: A case study of Delhi metro rail Corporation (DMRC). SSRN Electronic Journal.Read More

Dutta, M. and Traymbak, S., 2020. Sensory Marketing and Its Role In Attracting Customers: A Conceptual Review. International Journal of Advanced Science and Technology, 29(7s), 5975-5983. Available at: [Accessed 1 June 2020]. Read More

Mehta, K. G., Chauhan, K., & Maske, R. A. (2020). COVID-19 Reported Cases: India & World Jan2020- April 2020. Journal of Interdisciplinary Cycle Research. 0022-1945 , 9(7), 1125-1136. DOI:18.0002.JICR.2020.V12I7.008301.3171282.










CONFERENCES 2020

Bali, N. and Sinha, C (2020), To Explore and Sense make the Interplay of the Institutional Properties and Technology with reference to IT Industry in India, International conference on Business Interventions in Management

Mehta, K. G. (2020, January). Receptiveness of M-Wallets by GenY of North India [Paper presentation]. 17th AIMS international conference, IIM Kozhikode.

Mehta, K. G., Issar, N., & Traymbak, S. (2020, February). Digital Wallet adoption by Millennials: An empirical study based on UTAUT model [Paper presentation]. Building Sustainable future for youth, JIMS, Kalkaji.

S Trayambak and Mr. Shubham Aggarwal (2020), Impact of Skill Variety, Task Significance and Task Identity on Job Satisfaction among two different age groups of Indian Software Employees, International Conference on Globalizing Indian Thought, IIM Kozhikode

Bali, N (2020), Sensemaking of the Socio-material implementation of Technology (ERP) SAP HCM in IT organizations, INCTHR 2020, IMS GHAZIABAD