PROGRAMME SPECIALIZATION

  • Candidate may select any one specialization Marketing, International Business, Human Resource or Finance. The chosen Specialization shall continue in all successive Trimesters.
  • Candidate has to register for the elective courses prior to the commencement of Second year.

MARKETING

S. No.

Trimester 4 (Any Two)

Credits

S. No.

Trimester 5 (Any Two)

Credits

1

Customer Relationship Management

3

1

Brand Management

3

2

Sales and Distribution Management

3

2

Integrated Marketing Communication

3

3

Marketing of Services

3

3

Industrial Marketing

3

INTERNATIONAL BUSINESS

S. No.

Trimester 4 (Any Two)

Credits

S. No.

Trimester 5 (Any Two)

Credits

1

International Marketing

3

1

Mergers Acquisition and Business Restructuring

3

2

International Trade and WTO

3

2

Export Management and Documentation

3

3

Multinational and Transnational Strategy

3

3

Emerging Economies and Markets

3

FINANCE

S. No.

Trimester 4 (Any Two)

Credits

S. No.

Trimester 5 (Any Two)

Credits

1

Management of Financial Services

3

1

International Financial Management

3

2

Working Capital Management

3

2

Derivatives and Risk Management

3

3

Security Analysis and Portfolio Management

3

3

Financial Planning & Wealth Management

3

HUMAN RESOURCE

S. No.

Trimester 4 (Any Two)

Credits

S. No.

Trimester 5 (Any Two)

Credits

1

Performance Management System

3

1

International Human Resource Management

3

2

Labour Laws

3

2

Compensation Management

3

3

Training and Development

3

3

Organizational Development & Change Management

3

<1---->