Dr. Vandana Pareek

Associate Professor

Qualifications & Exposure

  • Degree:
  • Experience:
  • Masters in International Business Administration (Banaras Hindu University), Post Graduate Diploma in Marketing Management (IGNOU), PhD(Management)( Banaras Hindu University), NET(JRF) Management.
  • 12 years of experience in Academics & Research

Details

Dr Vandana Pareek is a Post Graduate, MIBA and Phd in Management from Banaras Hindu University. She is also NET(JRF) in Management. She has around 12 years of experience in Academics & Research.

She has authored a book and several research papers. She has presented research papers in various National & International conferences. Her teaching interests are Marketing, Brand Management, Consumer Behavior and Marketing Communications

    Book Publication

  • A book titled “Customer Satisfaction in Banking Industry: A Strategic Perspective”, is published from Global Publishing House, India. ISBN No. : 978-93-81563-236
  • Chapter in Book

  • “An investigation into Internal Customer Satisfaction in Micro Small and Medium Enterprises in Varanasi”, published in book titled Management of Micro Small and Medium Enterprises in India, Nirmal Publication House, Kurukshetra, Haryana, 2013. ISBN No. 9788192853406.
  • Papers Published

  • Paper titled “ An Empirical Investigation of the Causal Determinants of Customer Satisfaction : A Study of Indian Banks”, published in The IUP Journal of Management Research, Vol. XIII, No. 2, April 2014, pp. 55-73
  • Paper titled “Causal Factors in Employee Satisfaction: An Empirical Investigation of Public Sector Banks” published in Accurate Business Review, a journal of Accurate Institute of Management and Technology., Vol. 1,Issue 1, ISSN No .23196211.
  • Paper titled “Employee Satisfaction in Indian Banks – A Comparative Analysis of Public and Private Sector Banks”, published in Aatmabodh, A Journal of Rajshree School of Management & Technology, Vol. 10(3), ISSN No. 0972-1398.
  • Paper titled “Contributory Factors in Employee Satisfaction: An Empirical Investigation of Banking Industry” published in Journal of Strategic Human Resource Management, Vol. 2, Issue 2, June 2013. ISSN No .2277-2138
  • Paper titled “Building Relationship with Employees: An Employee Relationship Management Model”, published in Growth, Vol. 39, No. 4 , Journal of Management Training Institute, SAIL, Ranchi.
  • Paper titled Service Quality Assessment of Rural Banks – A Study of Select Banks of Varanasi, Published in LBS Journal of Management and Research, Vol. IX, January-December, 2011. No. 1&2, journal of LBSIM, New Delhi.
  • Paper titled “Evaluating Customer Orientation through Customer Satisfaction Assessment: A study of Rural Banking Initiatives in Varanasi” published in BHU Management Review, Vol. 2, Issue-1, Dec 2011, Journal of Faculty of Management Studies, BHU, Varanasi
  • Paper titled “A Holistic Approach to Customer Satisfaction in Services”, published in ITM-Nach, Vol.5, No. 3, December 2011, Journal of ITM Business School, Chennai
  • Paper titled “An Investigation into Internal Customer Satisfaction in Micro, Small and Medium Enterprises in Varanasi”, published in Adhyayan, Vol. 1, No. 2, Dec 2011, journal of School of Management Sciences, Lucknow.
  • Paper titled “Employer Branding: A Winning Edge Tool”, is being published in Prajna, Vol.57, Part 2, 2011-2012, Journal of Banaras Hindu University, Varanasi.
  • Paper titled “Celebrity Endorsements: Are they Effective?” published in March 2010 in Advertising Express, ICFAI University Press, Hyderabad
  • Paper titled “Customary Advertising is Out Shock Advertising Spells Success” published in June 2008 in Advertising Express, ICFAI University Press, Hyderabad.
  • Paper titled “Mystery Shoppers Effective “In Specters”?, Published in Jan 2007 in Advertising Express, ICFAI University Press, Hyderabad
  • Paper titled “Kids Our Supermodel: An Ethical Dilemma” published in Aug 2006 Marketing Mastermind, ICFAI University Press, Hyderabad.