AI in HR – Human Resource Management
Event Name: AI in HR – Human Resource Management
Event Date: April 24–26, 2025
Faculty Coordinators: Dr. Saumendra Mohanty, Mr. Mohit Agrawal, Dr. Neetu Kamra & Dr. Fehmina Khalique
Event Timings: 3 days
Number of Participants: 20
Venue:
Introduction
Lloyd Business School (LBS) successfully organized a One Day Online Certification Program on Marketing Research Analyst (CMRA) with the objective of equipping participants with contemporary analytical skills relevant to the field of marketing research. Conducted in online mode, the program brought together learners from diverse backgrounds, including corporates, researchers, marketing professionals, and management students. The certification program emphasized practical exposure to industry-relevant analytical tools and frameworks essential for data-driven marketing decisions.
Objective of the Program
The primary objective of the CMRA certification program was to develop analytical competence and research-oriented thinking among participants. The program aimed to:
- Provide hands-on exposure to modern marketing research tools
- Strengthen data analysis and interpretation skills for marketing decision-making
- Enable participants to apply analytics in real-world marketing scenarios
- Enhance employability and professional readiness through industry-recognized certification
- Bridge the gap between academic knowledge and practical marketing analytics
Trainers / Resource Persons
The sessions were conducted by experienced faculty members and analytics professionals with strong expertise in marketing research and data analytics tools. The trainers adopted a practical and application-driven approach, ensuring clarity of concepts and effective skill development among participants.
Highlights of the Sessions
The certification program featured interactive sessions combining conceptual understanding with hands-on tool-based learning. Key areas covered included:
- Fundamentals of Marketing Research and Analytics
- Data analysis using Jamovi for statistical insights
- Application of Orange for data mining and predictive modeling
- Data visualization and reporting using Power BI
- Business intelligence and dashboard creation using IBM Cognos
- Practical demonstrations and case-based discussions
The sessions were highly engaging, allowing participants to explore real-world marketing datasets and analytics-driven decision-making.
Key Outcomes
The program achieved significant learning outcomes, including:
- Enhanced understanding of marketing research methodologies
- Proficiency in using advanced analytics and visualization tools
- Improved ability to interpret marketing data and generate insights
- Increased confidence in applying analytics to marketing problems
- Award of IBM Certification, adding value to participants’ professional credentials
Conclusion
The One Day Online Certification Program on Marketing Research Analyst (CMRA) was a successful and impactful initiative by Lloyd Business School. By integrating analytical tools, practical applications, and industry-recognized certification, the program effectively prepared participants for data-driven roles in marketing. The initiative reinforced LBS’s commitment to delivering industry-aligned, skill-based learning and supporting continuous professional development.
