{"id":6290,"date":"2026-02-17T06:19:50","date_gmt":"2026-02-17T06:19:50","guid":{"rendered":"https:\/\/www.lloydbusinessschool.edu.in\/Executive-Education-Program\/?page_id=6290"},"modified":"2026-02-17T10:10:47","modified_gmt":"2026-02-17T10:10:47","slug":"ai-in-hr-human-resource-management","status":"publish","type":"page","link":"https:\/\/www.lloydbusinessschool.edu.in\/Executive-Education-Program\/short-duration-programs\/ai-in-hr-human-resource-management\/","title":{"rendered":"AI in HR \u2013 Human Resource Management"},"content":{"rendered":"\t\t
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AI in HR \u2013 Human Resource Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Event Name:<\/strong> AI in HR \u2013 Human Resource Management<\/p>

Event Date:\u00a0<\/strong> April 24\u201326, 2025<\/p>

Faculty Coordinators:<\/strong> Dr. Saumendra Mohanty, Mr. Mohit Agrawal, Dr. Neetu Kamra & Dr. Fehmina Khalique<\/p>

Event Timings: <\/strong>3 days<\/strong><\/p>

Number of Participants:<\/strong> 20<\/p>

Venue:\u00a0<\/strong>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Introduction<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lloyd Business School (LBS) successfully organized a One Day Online Certification Program on Marketing Research Analyst (CMRA) <\/strong>with the objective of equipping participants with contemporary analytical skills relevant to the field of marketing research. Conducted in online mode, the program brought together learners from diverse backgrounds, including corporates, researchers, marketing professionals, and management students. The certification program emphasized practical exposure to industry-relevant analytical tools and frameworks essential for data-driven marketing decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Objective of the Program<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The primary objective of the CMRA certification program was to develop analytical competence and research-oriented thinking among participants. The program aimed to:<\/p>

  • Provide hands-on exposure to modern marketing research tools<\/li>
  • Strengthen data analysis and interpretation skills for marketing decision-making<\/li>
  • Enable participants to apply analytics in real-world marketing scenarios<\/li>
  • Enhance employability and professional readiness through industry-recognized certification<\/li>
  • Bridge the gap between academic knowledge and practical marketing analytics<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Trainers \/ Resource Persons<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The sessions were conducted by experienced faculty members and analytics professionals with strong expertise in marketing research and data analytics tools. The trainers adopted a practical and application-driven approach, ensuring clarity of concepts and effective skill development among participants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Highlights of the Sessions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The certification program featured interactive sessions combining conceptual understanding with hands-on tool-based learning. Key areas covered included:<\/p>

    • Fundamentals of Marketing Research and Analytics<\/li>
    • Data analysis using Jamovi <\/strong>for statistical insights<\/li>
    • Application of Orange <\/strong>for data mining and predictive modeling<\/li>
    • Data visualization and reporting using Power BI <\/strong><\/li>
    • Business intelligence and dashboard creation using IBM Cognos <\/strong><\/li>
    • Practical demonstrations and case-based discussions<\/li><\/ul>

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      The sessions were highly engaging, allowing participants to explore real-world marketing datasets and analytics-driven decision-making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      Key Outcomes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      The program achieved significant learning outcomes, including:<\/p>

      • Enhanced understanding of marketing research methodologies<\/li>
      • Proficiency in using advanced analytics and visualization tools<\/li>
      • Improved ability to interpret marketing data and generate insights<\/li>
      • Increased confidence in applying analytics to marketing problems<\/li>
      • Award of IBM Certification<\/strong>, adding value to participants\u2019 professional credentials<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        Conclusion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        The One Day Online Certification Program on Marketing Research Analyst (CMRA) <\/strong>was a successful and impactful initiative by Lloyd Business School. By integrating analytical tools, practical applications, and industry-recognized certification, the program effectively prepared participants for data-driven roles in marketing. The initiative reinforced LBS\u2019s commitment to delivering industry-aligned, skill-based learning and supporting continuous professional development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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        AI in HR \u2013 Human Resource Management Event Name: AI in HR \u2013 Human Resource Management Event Date:\u00a0 April 24\u201326, 2025 Faculty Coordinators: Dr. Saumendra Mohanty, Mr. Mohit Agrawal, Dr. Neetu Kamra & Dr. Fehmina Khalique Event Timings: 3 days Number of Participants: 20 Venue:\u00a0\u00a0 Introduction Lloyd Business School (LBS) successfully organized a One Day […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2239,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-6290","page","type-page","status-publish","hentry"],"yoast_head":"\r\nAI in HR \u2013 Human Resource Management - Executive Education Program<\/title>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"AI in HR \u2013 Human Resource Management\" \/>\r\n<meta property=\"og:description\" content=\"AI in HR \u2013 Human Resource Management Event Name: AI in HR \u2013 Human Resource Management Event Date:\u00a0 April 24\u201326, 2025 Faculty Coordinators: Dr. Saumendra Mohanty, Mr. Mohit Agrawal, Dr. Neetu Kamra & Dr. Fehmina Khalique Event Timings: 3 days Number of Participants: 20 Venue:\u00a0\u00a0 Introduction Lloyd Business School (LBS) successfully organized a One Day […]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.lloydbusinessschool.edu.in\/Executive-Education-Program\/short-duration-programs\/ai-in-hr-human-resource-management\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Executive Education Program\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-02-17T10:10:47+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.lloydbusinessschool.edu.in\/Executive-Education-Program\/wp-content\/uploads\/2026\/02\/1-10.jpg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lloydbusinessschool.edu.in\/Executive-Education-Program\/short-duration-programs\/ai-in-hr-human-resource-management\/\",\"url\":\"https:\/\/www.lloydbusinessschool.edu.in\/Executive-Education-Program\/short-duration-programs\/ai-in-hr-human-resource-management\/\",\"name\":\"AI in HR \u2013 Human Resource Management - 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