A 3-hour practical workshop for PGDM First Year students to build foundational skills in website creation using WordPress.
A 3-Hour Website Creation Workshop in Digital Marketing was conducted for the PGDM First Year students for section A 2026-28 Batch by our resource person Mr Ajeetab Kotwal, Digital marketing faculty Lloyd Business School with the objective of introducing them to the fundamentals of website development as an essential component of digital marketing.
The workshop focused on providing students with:
The session emphasized experiential learning by combining theoretical concepts with live demonstrations and hands-on activities, enabling students to build the foundation required for creating professional business websites.
The workshop aimed to:
Introduce students to the importance of websites in digital marketing.
Develop an understanding of domain names and website hosting.
Familiarize students with the WordPress Content Management System (CMS).
Enable students to create and customize a basic business website.
Introduce essential plugins and website optimization practices.
The workshop commenced with an introduction to Digital Marketing and the critical role websites play in establishing an online presence.
Students:
The second session focused on website hosting and the installation of WordPress CMS.
Students:
The final session focused on transforming a basic website into a marketing-ready platform.
Each participant developed a basic website consisting of:
Students presented their websites at the conclusion of the workshop.
By the end of the workshop, students were able to:
Understand the significance of websites in digital marketing.
Select suitable domain names for business or personal branding.
Differentiate between various hosting solutions.
Install and configure WordPress.
Build and customize a functional website.
Integrate essential digital marketing features into a website.
Gain practical exposure to website development tools widely used in industry.
The Website Creation Workshop successfully provided PGDM First Year students with practical exposure to website development using WordPress. Through live demonstrations and hands-on exercises, participants developed foundational skills required for creating professional websites that support digital marketing initiatives. The workshop encouraged active participation, enhanced technical confidence, and equipped students with industry-relevant skills that can be applied in academic projects, internships, entrepreneurial ventures, and future careers.