Event Name: Digital Marketing Bootcamp	Event Date: 01st FEB, 2023
Faculty Coordinators: Mr. Deepanshu Gupta	Event Timings: 02.00 PM
Number of Participants: 80 PGDM students , 01 faculty members	Venue: Main Frame
Speaker Details: Mr. Shubham Gupta, Co- Founder CariKture and Mr. Dhruv Yadav, CO- Founder CodeTopics	MOC : Offline

Objectives:

To familiarize students with the most recent developments in digital marketing. Additionally, to give practical experience using different digital marketing tools and platforms and to give students the knowledge and abilities needed to design and carry out successful digital marketing campaigns. Also, this bootcamp improve the students' comprehension of the role that digital marketing may play in promoting corporate expansion.

Detailed Report:

On 01 Feb, 2023, Mainframe Lloyd Business School hosted a one-day Digital Marketing Bootcamp for its students. The event aimed to provide an immersive learning experience to the students, equipping them with the knowledge and skills required to excel in the field of digital marketing. Mr. Shubham Gupta, Co- Founder CariKture and Mr. Dhruv Yadav, CO- Founder CodeTopics served as the speaker for the bootcamp shared their knowledge and experience in the field of digital marketing. The experts also provided practical examples and case studies to help students understand how digital marketing can be applied in real-world scenarios.

Major topics covered by the speaker:

• Search Engine Optimization (SEO),
• Social Media Marketing (SMM),
• Pay-Per-Click (PPC) advertising, and
• Email Marketing.

Learning Outcomes:

Students gained a variety of knowledge and abilities from the Digital Marketing Bootcamp that they can use in their future professions. Some of the main lessons from the event include the following: Students obtained knowledge of the most recent developments in digital marketing trends and strategies. The use of numerous digital marketing tools and platforms was taught to the students. The abilities needed to develop and use successful digital marketing strategies were learned by the students. The efficiency of their digital marketing activities was measured by the students. The significance of digital marketing in promoting business expansion was recognized by the students.