Event Name: Building Your Digital Brand: Mastering LinkedIn, AI Tools & Social Media Strategy for Career Success	Event Date: 26-04-2025
Faculty Coordinators:Ms. Neha Issar	Event Timings: 1 pm onwards
Number of Participants: 50	Venue:Online(Zoom Link)
Guest : Ms. Purvi Kushwaha, Social Media Executive	MOC: Mr. Sachin Sinha

Objectives:

To equip management students with practical skills and strategic insights for building a strong digital brand using LinkedIn, AI tools, and social media platforms. The session aimed to help participants enhance their professional visibility, credibility, and outreach in today’s competitive digital environment.

Overview:

In today’s digital-first world, a strong online presence is essential for career growth and industry visibility. This hands-on workshop titled Building Your Digital Brand: Mastering LinkedIn, AI Tools & Social Media Strategy for Career Success empowered students to effectively leverage digital platforms for personal branding and professional development.

Session Highlights:

• Crafting optimized and professional LinkedIn profiles
  
• Tracking engagement through LinkedIn analytics
  
• Writing impactful thought-leadership articles
  
• Exploring Instagram, Twitter (X), and YouTube for brand building
  
• Using ChatGPT and AI tools for content creation and audience engagement
  
• Basics of SEO and digital marketing for better visibility
  
• Designing visually appealing content using Canva and AI-based tools
  
  
• Understanding WhatsApp Business for effective bulk communication and networking
  

The session was highly interactive, with live demonstrations, practical exercises, and real-time profile audits. Students engaged in discussions, applied tools during the session, and received one-on-one tips from the expert for refining their digital presence.

Key Takeaways:

• Hands-on experience with LinkedIn optimization and article writing
  
• Familiarity with AI tools for content generation (ChatGPT, Canva, etc.)
  
• Strategic insights into multi-platform branding and outreach
  
• Knowledge of SEO basics and digital marketing techniques
  
• A toolkit of content creation and automation resources for long-term use
  

Conclusion:

The workshop was a resounding success, delivering both strategic insights and practical tools to students eager to stand out in a digital world. The PGDM Batch 2024–2026 left with renewed confidence and actionable skills to shape their online professional identities.
 Special thanks to Ms. Purvi Kushwaha for delivering such an insightful and engaging session, and to all the students who actively participated in making the event a success.