Event Name: Digital Marketing 1.0	Event Date: August 13th, 2025
Faculty Coordinators: Dr. Kriti Gulati	Event Timings: 11 AM onwards
Number of Participants: PGDM Students (Batch 2024–2026)	Venue:Lloyd Business School – Seminar Hall

Objectives:

• To enhance students’ understanding of digital marketing strategies and concepts.
• To familiarize students with online consumer engagement techniques and content creation.
• To introduce students to the role of data analytics in marketing decision-making.
• To provide practical insights into current digital marketing trends and industry tools.
• To encourage students to apply theoretical knowledge to real-world digital marketing scenarios.

Detailed Report:

The Marketing Club of Lloyd Business School organized an interactive Expert Session on “Digital Marketing 1.0” on 13 August 2024 under the guidance of Faculty Coordinator Dr. Kriti Gulati. The session aimed to provide PGDM students with foundational knowledge and practical exposure to the digital marketing domain.

The session commenced at 11:00 AM, with the expert speaker introducing key concepts such as digital marketing strategy formulation, content marketing, social media engagement, and the application of analytics in understanding consumer behavior. Real-world examples and case studies were shared to illustrate how businesses leverage digital tools to drive marketing outcomes.

Students from the PGDM Batch 2024–2026 actively participated in the discussions, asking questions related to campaign optimization, content strategy, and the integration of data analytics for marketing decisions. The session offered hands-on insights and practical tips, helping students bridge the gap between academic knowledge and industry practices. Faculty Coordinator Dr. Kriti Gulati appreciated the enthusiasm and engagement of the participants and emphasized the importance of staying updated with digital trends for marketing careers. The event concluded with a vote of thanks and acknowledgment of the expert speaker’s valuable contribution.

Learning Outcomes:

• Improved understanding of digital marketing strategies and online engagement techniques.
• Gained practical knowledge on content creation and social media marketing.
• Enhanced awareness of the role of analytics in marketing decision-making.
• Strengthened students’ ability to connect theoretical concepts with practical applications.
• Encouraged proactive learning and application of emerging digital marketing practices.

Prepared by:

Dr. Kriti Gulati