Event Name: Digital Marketing 2.0	Event Date: 23 August 2024
Faculty Coordinators: Dr. Krity Gulati	Event Timings: 11 AM onwards
Number of Participants: 150	Venue: Lloyd Business School – Seminar Hall

Objectives:

• To provide students with an understanding of the latest trends and advancements in digital marketing.
• To familiarize students with modern tools and strategies such as SEO, social media analytics, and influencer marketing.
• To highlight the role of AI in driving consumer engagement and digital transformation.
• To bridge the gap between academic learning and practical industry applications.
• To enhance students' professional readiness for careers in the marketing domain.

Detailed Report

The Marketing Club of Lloyd Business School organized an enriching Expert Session on "Digital Marketing 2.0' on 23 August 2024 under the guidance of Faculty Coordinator Dr. Krity Gulati. The session was designed to introduce students to the evolving dynamics of digital marketing in a rapidly transforming business environment.

The event commenced at 11:00 AM, with the speaker providing an overview of how digital channels have revolutionized consumer engagement and brand-building strategies. Students were introduced to advanced concepts such as Search Engine Optimization (SEO), social media analytics, content strategy, influencer collaborations, and AI-driven marketing techniques.

Throughout the session, real-world examples and case studies were shared to illustrate how companies leverage digital platforms to enhance visibility and customer interaction. The interactive discussion encouraged students to ask questions and relate the insights to their academic and project work.

The participants from the PGDM Batch 2024–2026 displayed great enthusiasm and actively engaged in the discussions. The session proved highly beneficial in expanding their understanding of the digital ecosystem and equipping them with practical knowledge relevant to modern marketing careers.

Faculty Coordinator Dr. Krity Gulati appreciated the active participation of students and emphasized the importance of staying updated with emerging trends in the digital space. The session concluded with a vote of thanks and acknowledgment of the speaker's valuable contribution.

Learning Outcomes

• Enhanced understanding of advanced digital marketing tools and concepts.
• Improved awareness of industry practices related to SEO, analytics, and social media strategies.
• Better appreciation of AI-driven marketing and digital transformation.
• Strengthening of students' practical knowledge for marketing-related roles.
• Development of a futuristic mindset aligned with contemporary marketing trends.

Prepared by:

Dr. Krity Gulati