Event Name: Report on “Personal Branding To LinkedIn” Market	Event Date:08.10.2024
Faculty Coordinators: Dr. Ripudaman Gaur	Event Timings: 10:00 AM
Number of Participants: 78	Venue: Lloyd Business School, Greater Noida

Objectives:

The primary objective of the exclusive session on “Personal Branding through LinkedIn” was to empower PGDM students with the knowledge and strategies needed to build a strong professional identity in the digital space. The session aimed to help students understand the significance of LinkedIn as a career-enhancing platform and to guide them in creating impactful profiles that reflect their skills, achievements, and aspirations. Additionally, the session sought to equip students with techniques for effective networking, content sharing, and professional engagement, enabling them to unlock diverse internship and job opportunities.

Detailed Report:

On 8th October 2024, Lloyd Business School organized a highly relevant and insightful session on “Personal Branding through LinkedIn” exclusively for PGDM students. The session was designed to address the growing importance of digital presence in today’s competitive corporate environment. The speaker explained how LinkedIn serves as a powerful tool for showcasing one’s capabilities, connecting with industry professionals, and staying updated with current market trends. Students were guided on essential elements of a strong LinkedIn profile, including writing a compelling headline, crafting an engaging summary, highlighting key achievements, and presenting skills and certifications effectively. The session also covered best practices for posting valuable content, engaging with professional communities, and building credibility through recommendations and endorsements. The speaker emphasized the relevance of LinkedIn for students, encouraging them to use the platform proactively to follow companies, research industry roles, and connect with mentors and recruiters. Real-life examples and profile demonstrations helped students understand how to position themselves confidently in the digital professional world.

Learning Outcomes:

Students gained a clear understanding of how LinkedIn can significantly influence their career growth and personal branding. They learned how to optimize their profiles to increase visibility among recruiters and industry leaders. The session enhanced their skills in professional communication, networking, and digital self-presentation. Participants also learned strategies for sharing meaningful content, building a professional network, and leveraging the platform for internships and job opportunities. Overall, the session strengthened their readiness to participate actively in the professional ecosystem.

Prepared by:

Mr. Punit G