Qualifications & Exposure
Degree : : MCA & MBA
Experience : More than 25 years of experience
Details
Mr. Ashutosh Kasera is an Associate Professor with over 25 years of experience in academia, research, and digital consulting, working across the domains of technology, business, and education. He brings a rare convergence of academic depth, strategic insight, and hands-on industry exposure, which shapes his approach to teaching, mentoring, and institutional development. He holds postgraduate degrees in Computer Applications and Business Administration, and is currently pursuing a Ph.D. in Computer Applications.
Mr. Kasera has taught and mentored students across programs including MBA, PGDM, MCA, BCA, and BBA, delivering courses in Data Structures, Programming Languages, SQL, Operating Systems, MIS, Business Analytics, Digital Marketing, and Knowledge Management Systems. His structured, learner-centric pedagogy integrates real-world applications, data-driven insights, and industry-aligned content to create relevant and impactful learning experiences.
Alongside his academic career, he has worked as a Digital Strategy and Branding Consultant, advising over 50 clients across the US, UK, Canada, Australia, South Africa, New Zealand, and India. His consulting expertise spans SEO, content strategy, digital marketing, UI/UX optimization, and performance analytics across a wide spectrum of sectors.
He has held several key institutional roles, including Head of Department, Controller of Examinations, and Proctor, and has contributed actively to academic quality enhancement, faculty development, and curriculum innovation. He has conducted several Faculty Development Programs (FDPs) and Management Development Programs (MDPs) on topics such as advanced Excel, web analytics, website development, and outcome-based education.
A published author and contributor to Scopus-indexed publications, his research explores areas such as human-centric computing, digital learning ecosystems, and emotion-aware systems. He has presented at reputed academic forums hosted by FMS Delhi, IMT Ghaziabad, BITS Pilani, ISB Hyderabad, among others.
His work reflects a quiet commitment to clarity in thought, integrity in execution, and excellence in education. Whether in classrooms, boardrooms, or digital spaces, Mr. Kasera continues to shape future-ready learners, institutions, and ideas.
Teaching interest :
MIS, KMS, DSS, Digital Marketing & Online Branding, Search Engine Optimization, Web Analytics & Performance Optimization, Business Analytics & Data-Driven Decision Making, Data Structures & Algorithms, Programming in C, C++ & SQL, Content Strategy & Digital Communication, Content Strategy & Digital Communication
Publication :
SCOPUS Indexed Book Chapters
- 1. "Human-Centric Design of Emotion-Aware Systems for Automotive Safety" In Humanizing Technology With Emotional Intelligence - IGI Global (2024) DOI: 10.4018/979-8-3693-7011-7 Examines affective computing frameworks and emotion-aware UI/UX design in intelligent vehicle systems.
- 2. "Virtual Vidyalaya: An Integration of Pervasive Computing and E-Learning" In Strategic Pervasive Computing Applications: Emerging Trends – IGI Global (2010) DOI: 10.4018/978-1-61520-753-4 Presents a hybrid learning framework blending ubiquitous computing with rural e-learning needs.
Published Book :
- 1. "Electronic Payment System" - Random Publications, New Delhi (2013) ISBN: 978-93-5111-171-9 A structured guide to the architecture, protocols, and regulatory challenges in electronic payment infrastructure.
Conferences, Symposiums & Invited Presentations
- 1. "E-Governance in Madhya Pradesh: A Roadmap Revisited" University School of Management Studies, GGSIPU, Delhi (2010) Evaluated ICT implementation across government services using multi-stakeholder mapping.
- 2. "Taking ICT to Rural India - Opportunities and Challenges" ICBIRD 2010 – IMT Ghaziabad, BFSU China, Univ. of Newcastle Australia Proposed decentralized tech models for bridging the digital divide in underserved regions.
- 3. "Taking e-Learning to Rural India - Challenges & Roadmap" ICKMIC 2009 – IMT Ghaziabad, WCI Mexico, CKS Monterrey Published in ‘Knowledge Management & Intellectual Capital’ (Allied Publishers Pvt. Ltd.) ISBN: 978-818424-420-5
- 4. "Paradox of Online Social Networking - An Indian Perspective" ISOL 2009 – FMS Delhi University, Pondicherry Univ., Regent Univ. USA Explored sociocultural contradictions in the uptake of social platforms across demographics.
- 5. "Blending ICT with Diverse Indian Cultures - A Localisation Framework" 40th Annual Regional Science Conference - NIRMA University & RSAI (2009)
- 6. "Need-Based Economy for Sustainable Tech Growth" ISIS 2008 – Indian School of Business (ISB), Hyderabad
- 7. "Moore’s Law: A Threat to Environment" ICER 2008 - BITS Pilani Goa & Journal of Environmental Research and Development
- 8. "E-learning: A Socio-Technical Study of Learner Perspectives" ITBI 2008 - IMT Nagpur Included in edited volume: IT & Business Intelligence (Excel Books) ISBN: 978-81-7446-715-7