Dr. Kriti Swarup


Qualifications & Exposure

  • Degree:
  • Experience:
  • PhD (Retailing),PGDM(Marketing), M.A.(Economics)
  • 21 years of broad experience in teaching, training, and industry.


Dr. Kriti Swarup is a goal-oriented professional with more than 21 years of broad experience in teaching, training, and industry. She engages in teaching, tutoring, mentoring, and the introduction of new courses as a dedicated educator. She has held administrative positions of responsibility like area chair, academic coordinator, and program coordinator at many B schools across Delhi, NCR, in addition to teaching numerous classes of Indian and international students. Throughout her academic career, she has served as head of numerous institute committees focused on entrepreneurship, education, and accreditations. She successfully operated her own startup for five years during which time she also immensely enjoyed working with some of the top corporate names. A gold medalist in marketing who also holds a professional diploma in sales and marketing, a PhD in retailing, a PGDM in marketing, and an M.A. in economics. She’s is also involved into training of professionals across various sectors like FMCG, Retailing, Hospitality, and Manufacturing.

Currently she’s working with Lloyd Business School as a Professor, Marketing and PGDM-Program Leader

Teaching Interest: Consumer Behavior, Marketing of Services, Rural Marketing, Integrated Marketing Communications, Brand Management, and Retail Management.

Research Interest: Consumer Behaviour, Digital Marketing, Applied Economics, Sustainable business models, Innovative Startups and Entrepreneurship models.

Book Chapters:

  • Consulting on “Multicultul Environments: Sharing Emotions”, Pfiffer Annual Consulting, 2011, John Wiely & Sons, USA, Edited by Elaine Biech, ISBN-978-470592373.
  • “Essentials of Group Presentation”, Pfiffer Annual Consulting, 2011, John Wiely & Sons, USA, Edited by Elaine Biech, ISBN-978-470592373.
  • Swarup Kriti (2010) “Developments in US India relations since July 18, 2005, International Business: Socio-economic, Ecological, Political and Technological Trends and Dimensions, Himalya Publications, Book edited by Francis Cherunilam, ISBN: 978-81-8488-657-3.

Papers in Journals:

  • Innovations in Rural Health Care Market: A Case of Arogya Parivar, IJBMC (International Journal of Business and Management Cases) is a bi-monthly peer reviewed and referred e-journal published by SPIRI. Vol. 1 No.1, 2013, ISSN: 2278-1137(Online), http://www.ijbmc.com/vol1_issue1.php.
  • "Linkages of Customer oriented selling with Emotional Intelligence and Organizational Commitment: Evidences from MNCs operating in India", Drishtikon: A Management Journal, Volume 4 Issue 1, September 2012-March 2013, Symbiosis Centre for Management & Human Resource Development, ISSN : 09757422. (Business Source Complete, Ebsco Database, Indian Citation Index (ICI), Proquest, Ulrich's Web, Cabell's Directory of Publishing Opportunities)
  • Innovative Corporate Strategies –Focus Areas for Maximum Value Generation, International Journal of Innovation and Business Strategy-IJIBS, International Business School (IBS), Vol. 01/December 2012 University Teknologi Malaysia (UTM) (Journal is indexed in Cabell)
  • Impact of Emotional Intelligence on Service Quality: Empirical Evidences of Linkage from Indian Hotel Industry, JOHAR: Journal of Hospitality Application & Research, B.I.T – Mesra Ranchi. Volume 6 No. 2, July 2011. (A biannual journal indexed in ABDC, Proquest, i-scholar database, EBSCO, CABI, Indian Citation Index (ICI)
  • Globalization and Economic Asymmetries, Review of Professional Management, Vol-9, Issue- 1, January-June 2011, ISSN: 0972-8686, New Delhi Institute of Management, Delhi.( listed in J gate, Ebsco Host, I Scholar, google scolar, Ulrich Periodical Dictionary by Pro Quest-USA)
  • Offshore Outsourcing: A Strategic Approach towards Organization Value Maximization, SYNERGY, K.J.Somaiya Institute of Management Studies and Research Mumbai, Vol. IX No II, ISSN 0973-8819, July 2011 (listed in Ebsco Host)
  • 6.Foreign Institutional Investment in the Indian Securities Market, DRISHTIKON, Symbiosis Centre for Management & Human Resource Development, Vol.2, No-1, September 2010-March 2011, ISSN: 0975-7422. (A bi-annual journal listed in Business Source Complete, Indian Citation Index (ICI), Proquest, Ulrich's Web, Cabell's Directory of Publishing Opportunities)
  • Perception about shopping malls in India: Evidences from factor analysis, journal of ITM, Vol 5, Issue 2 , 2011. IPEM , Gaziabad, ISNN 09748903. (A Bi-annual Refereed Journal)
  • Brand Equity Analysis for Indian & US Brands-Evidences from Indian Teenage Customers, Gyanpratha, Accman Journal of Management, Vol.2, Issue No-2, June 2010, ISSN 0975-0584.
  • “Offshore Outsourcing: Value Generation Tool for Companies – A Case Based Study "Published in Rai Management Journal, Vol.6 Issue-2, June, 2010, ISSN No-0975-4326, Rai Business School, Delhi. (A national peer reviewed journal)
  • “Effect of Advertising on Enhancing Brand Personality and Consumer Buying Decisions- A Case of Vodafone: Journey from Pug to ZooZoo”, published in Fortune Joural of International Management, Vol 6, No. 2, July-December 2010, ISSN 0973-0079, Fortune Institute of International Business, New Delhi.( A peer-reviewed quarterly journal indexed in Scopus, ABS, Clarivate (Web of Science), among many other high-ranking academic publishing databases.
  • Relationship between Advertising, Brand Personality and Buying Decisions-A Case Approch”, Published in Lingaya’s Journal of Professional Studies, Vol.3, Number: 2, Jan - June, 2010, ISSN No-0975-539X, Lingaya’s University, Faridabad. (A national peer reviewed journal).
  • “Management and Leadership Lessons: from Bagvad Gita for Intensifying Managerial Consciousness” published in Purushartha, ISSN 0975-024X, Vol III, No. 1; January, 2010, SMS (School of Management Science), Varansi. (A Peer-Reviewed; Indexed in Scopus Elsevier, Google Scholar, Included in UGC CARE List of Journals)
  • “Corporate Philanthropy: A perceptional Survey of Delhi/NCR”, published in “Samadhan”, ISSN: 0974-3316, Vol.13 Jan-June, 2009, Institute of Productivity & Management, Lucknow. (A national peer reviewed journal)
  • “Mall Management-A Growing Trail in India” published in Retail Trolly, Accman Institute of Management, August, 2009.
  • Leveraging “RFID” Technology: In Redefining Retail Operations”, Paper published inaugural issue of Prabhandan Guru, Shri Ram Group of Colleges Muzaffarnagar, 2009. (A national peer reviewed journal)
  • “Decision Support System: Redefining Indian Organized Retail (A case of NCR Apparel Industry)” published in IME Journal, ISSN: 0974-0716, Volume II/No.2/July 2008, IME, Ghaziabad.( referred bi-annual Journal listed in journals.com, India; J-Gate, India; Cosmos Impact Factor, Germany)
  • “DSS (Decision Support Systems): Redefining Indian Organized Apparel Retail Sector” published in “Effulgence”, ISSN:0972-8058, Vol.6 No.2, July-December, 2008, Rukmani Devi Institute of Management, IP University, Delhi. (A bi annual national peer reviewed journal)
  • “DSS: Redefining Indian Organized Retail Sector” published in International Journal of Management & Technology, ISSN:0973-2101, Vol.4 No.1, July 2008, issue of journal of Shiva Institute of Management Studies, Ghaziabad. (A national peer reviewed journal)

Papers Presented in Conference:

  • Paper presented (absentia) on –“Innovation in Rural health Care Market: A case of Arogya Parivar in INBUSH, Amity International Business School, Noida. 22-24 February, 2012. Published as proceedings of 14 International Research and Business conference, INBUS, AIBS.
  • Impact of EI on Service Quality: Empirical Linkage Evidences from Indian Hotel Industry, presented in National conference on Service Sector, 4 March 2011, NIILM-CMS, Greater Noida.
  • Role of Advertising on brand personality and consumer buying decisions-A case of Vodafone: Pug to Zoozoo” presented on 2nd International Conference on Brand Management on 8-9 January 2010 by IMT Ghaziabad and University of Greenwich, London.
  • “Developments in US India relations since July 18, 2005, paper presented in International Conference on International Business Socio-economic, Ecological, Political and Technological Trends & Dimensions” 27th and 28th January 2010 organized by Albertian Institute of Management, Cochin.
  • “Challenges faced by Indian Inc.: A case of Indian companies in United States”, Selected for Conference on Globalization and Emerging Economies on 11-13 August 2008. Organized by Indian Institute of Management, Indore.
  • “Green Marketing an Integrated Element of 21st Century’s Business Organizations” presented in National conference, on Green Business organized by Jaipuria Institute of Management, Noida on 17 March 2007.
  • “Transforming Indian Corporations –A Call for Global India” selected for International Conference on Global Competitiveness’ held during March 24-25, 2006 organized by IIM, Kozhikode.
  • “Transformation of Indian firms in Global Era” presented in International Conference organized by Delhi School of Professional Studies.
  • “GATS: Gains and Issues for India’s Service Sector” presented & published in proceedings of International conference organized by Academy of International Business & IILM.
  • “WTO Regime and its Impact on Small Scale Industry in India” in National Conference conducted by St. John’s College, Agra also selected for publication in Atamabodh, Journal of Rajarshi School of Management & Technology,Varanasi.

Conference/Seminar Attended

  • She has attended various International and National Level Conferences, Seminars and FDP/MDPs.