Dr. Kriti Swarup is a goal-oriented professional with more than 21 years of broad experience in teaching, training, and industry. She engages in teaching, tutoring, mentoring, and the introduction of new courses as a dedicated educator. She has held administrative positions of responsibility like area chair, academic coordinator, and program coordinator at many B schools across Delhi, NCR, in addition to teaching numerous classes of Indian and international students. Throughout her academic career, she has served as head of numerous institute committees focused on entrepreneurship, education, and accreditations. She successfully operated her own startup for five years during which time she also immensely enjoyed working with some of the top corporate names. A gold medalist in marketing who also holds a professional diploma in sales and marketing, a PhD in retailing, a PGDM in marketing, and an M.A. in economics. She’s is also involved into training of professionals across various sectors like FMCG, Retailing, Hospitality, and Manufacturing.
Currently she’s working with Lloyd Business School as a Professor, Marketing and PGDM-Program Leader
Teaching Interest: Consumer Behavior, Marketing of Services, Rural Marketing, Integrated Marketing Communications, Brand Management, and Retail Management.
Research Interest: Consumer Behaviour, Digital Marketing, Applied Economics, Sustainable business models, Innovative Startups and Entrepreneurship models.
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