Ms. Hera Zaidi

Details

She holds a PhD in Marketing Management from Aligarh Muslim University and an Dr Hera Zaidi is a dedicated academician with specialisation in Marketing Management, currently serving as an Assistant Professor at Lloyd Business School, Greater Noida. MBA from Jamia Hamdard University.

Her research focuses on contemporary themes in marketing, including Programmatic Advertising, Consumer Behaviour, Brand Management, Social Influence, and Sustainability. She has published extensively in UGC-CARE, Scopus-indexed, and ABDC-listed journals, reflecting her strong engagement with emerging marketing trends and digital communication strategies.

Dr Zaidi has presented her work at several national and international academic platforms, notably the British Academy of Management Conference 2023, where she contributed to research related to sustainability and cultural heritage. Her scholarly work on the Effectiveness of Social Media Influencers in Brand Purchase Intention has added valuable insights to ongoing research in consumer psychology and digital influence.

Before transitioning into academia, Dr Zaidi worked as an HR Executive, gaining hands-on experience in recruitment, employee engagement, and performance management across diverse organisations. Her professional and academic journey is marked by a commitment to research-driven inquiry, interdisciplinary learning, and fostering innovative, application-based approaches to marketing education.

Teaching interest :

Consumer Behaviour, Brand Management, Customer Relationship Management, Services and Retail Marketing