Prof.(Dr.) Krity Gulati

Professor | Area Chair- Marketing/IB

Qualifications & Exposure

  • Degree:
  • Experience:
  • Ph.D. (Marketing), UGC-NET, MBA (Marketing & HR)
  • 14+ years of Academic and Research exposure


Dr. Krity Gulati boasts a rich 14-year academic and research background, commencing with her graduation from M.D. University, where she earned a degree in commerce. Subsequently, she obtained a postgraduate degree in marketing and human resources. She has qualified for the UGC-NET exam and completed her doctorate in Marketing.

Her commitment to continuous improvement is evident through her multiple certifications, including Predictive Analytics and Managing Innovations from IIM-Bangalore. Additionally, she has certifications from prestigious universities like IIT Kanpur, IIT Roorkee, and IIT Madras in Marketing Management-I, Marketing Research & Analysis, and Sales & Distribution Management, respectively. Furthermore, she successfully completed the "Digital Transformation Strategy" Certification Program at Boston University in Massachusetts and achieved the Enterprise Design Thinking (practitioner level) badge from IBM

Innovative and forward-thinking, Dr. Krity Gulati holds a patent for the SCG Matrix from IP Australia. Her research prowess shines through her extensive publication record, which includes over 20 papers in esteemed national and international journals, indexed with SCOPUS, SCI, ABDC, UGC, and other databases. She actively engages in conferences held at renowned institutions such as BITS Pilani, IIM Shillong, and IIM Kozhikode. Her areas of expertise encompass brand management, consumer behavior, retail management, digital marketing, marketing research, and marketing management.

Currently, Dr. Krity Gulati serves as a Professor and Academic Head of the Department of Management at Lloyd Business School.

Teaching Interests: Brand Management, Consumer Behavior, Retail Management, Sales & Distribution Management, Digital Marketing, Marketing Research & Marketing Management.


  • Dr. Krity Gulati, Mr. Shubham Aggarwal Consumer Adoption of Green Marketing Using UTAUT Model- A Study With Reference To Millennial. PSYCHOLOGY AND EDUCATION, 58(4), 1553 - 6939 [SCOPUS]
  • Rao, Dabbeeru Neelakanteswar; Bushra, Seema; Gulati Krity and Jabin Shagufta, A Study of National Institutional Ranking Framework (NIRF) and Rankings 2020: Strategic Imperatives for Indian Universities (January 12, 2021). Educational Organization eJournal; Vol 4, Issue 9, March 17, 2021 SSRN [ELSEVIER]
  • Krity Gulati A Study on Consumer Awareness Of Green Marketing In Mumbai. International Journal of Management (IJM), 11(7), 1725-1731. [SCOPUS]
  • Mehta, K. G., & Ahuja, D. G. (2020). MANAGING STRESS DURING PANDEMIC COVID-19. Journal of Critical Review, 7(10), 280-283. [SCOPUS]
  • Mehta, K. G., Bushra, S. & Rao, D. N. (2020). Determinants of e-shopping intentions: An Empirical Study. International Journal of Future Generation Communication and Networking; ISSN: 2233-7857, 13(3), 140-147. [SCI]
  • Bushra, S., Rao, D. N., & Gulati, K. (2020). Pre-investment due diligence and audit practices of venture capital firms in India. Entrepreneurship & Management eJournal, Vol 15, Issue 29, September 03, 2020, SSRN. [ELSEVIER]
  • Rao, D. N., Bushra, S., & Gulati, K. (2020). Emerging challenges and strategic implications for Indian mutual fund industry in the post COVID-19 regime. Mutual Funds, Hedge Funds, & Investment Industry eJournal, Vol 12, Issue 100, June 24, 2020 SSRN.[ELSEVIER]
  • Mehta, K. G., Chauhan, K., & Maske, R. A. (2020). COVID-19 Reported Cases: India & World Jan2020-April 2020. Journal of Interdisciplinary Cycle Research. 0022-1945 , 9(7), 1125-1136. DOI:18.0002.JICR.2020.V12I7.008301.3171282. [UGC CARE GROUP-II]
  • Bushra, Seema and Rao, Dabbeeru Neelakanteswar and Gulati, Krity, Interest Free Financing and Its Relevance to Indian Economy in Post COVID Virus Pandemic Development Economics: Macroeconomic Issues in Developing Economies eJournal, Vol 9, Issue 126, September 16, 2020. SSRN. [ELSEVIER]
  • Rao, Dabbeeru Neelakanteswar and Bushra, Seema and Gulati, Krity, Application of Co-Branding Strategies in Mass Rapid Transit System: A Case Study of Delhi Metro Rail Corporation (DMRC) (April 10, 2020). SSRN e-Journal or [ELSEVIER]
  • “Applications of Co-branding Strategies in Mass Transit System: A Case Study of Delhi Metro Rail Corporation” in Mukt Shabd Journal, ISSN 2347-3150, Vol. IX, Issue 4, April 2020, IF 4.2 [UGC Care List]
  • “College Student’s Adaptation of M-Wallets- A Study Based on North India” published in Zenith International Journal of Multidisciplinary Research. e-ISSN 2231-5780, Vol.9 (5), May 2019. IF-6.479 [UGC Listed, Indexed & Abstracted in : Google Scholar, CNKI Scholar, EBSCO Discovery, Summon (ProQuest), Primo and Primo Cent. ISRA-JIF, IIJIF, Ulrich’s Periodicals Directory (ProQuest), USA].
  • “E-Commerce in India” chapter published in “Business, Management, Technology and Behavioral Sciences ; pp. 185-190, Bharti Publications, July 2018.
  • “An Empirical Study on Impact of Demographic Factors on Purchase Frequency Of Online Shoppers’- With Respect To NCR” Indian Journal Of Economics & Business, Serial Publications, Vol. 17, No. 3 (2018), 183-190. IF-1.2 [UGC Listed, Indexed in ABDC List of Journals].
  • “A study on identifying key factors affecting online buying behavior of e-shoppers”. Zenith International Journal of Multidisciplinary Research, vol. 8, no. 7, pp.167-176, July 2018, IF-6.479, e-ISSN-2231-5780. [UGC Listed, Indexed & Abstracted in : Google Scholar, CNKI Scholar, EBSCO Discovery, Summon (ProQuest), Primo and Primo Cent. ISRA-JIF, IIJIF, Ulrich’s Periodicals Directory (ProQuest), USA].
  • “An empirical study on the pre and post consumption patterns of maggi”, Emerging trends in Business and Management Challenges, 2016. ISBN­ 978­93­82344­03­2.
  • “An empirical study on the relationship between website characteristic and consumer online buying behavior”, Evidence based Management, BITS, Pilani, pp. 1­772, Excellent Publishing House, 2015. ISBN­ 978­93­84935­18­4.
  • “A Study on Girl Child Care in Village Tilpat”, VSRD International Journal of Business and Management Research, vol. 4, no.7-8, pp.239-240, August 2014, ISSN: 2319-2194. [Indexed- Google Scholar]
  • “A study on Health Care Services in Village Tilpat”, Indian Journal of Applied Research, vol. 4, no. 4, pp. 13-15, April 2014, ISSN: 2249-555X.[UGC CAREIndexed- Google Scholar).
  • “Corporate SocialResponsibility – An Implied Responsibility with Imposition”, Innovative Practices in Management, pp. 1­271, 2013. ISBN­ 978­81­9242­12­1­6.
  • “Consumer Buying Behavior towards Ready­ to ­Cook Meals”, Emerging trends in Management, Fashion, Footwear & Business Management, pp. 1­642, Bharti Publications, 2013. ISBN: 978­93­81212­42­4.
  • “Organizational Trust: Employees’ orientation with its managerial implications”, RBS Business Review-Bi-Annual International Journal, vol. 2, no. 1, pp. 69-80, July 2013. ISSN: 2319-4790.

  • Paper presented on “An Empirical Study on Consumer Awareness Towards Green Marketing With Reference to Millennials” in International Marketing Confernce-I on Innovations in Contemporary Marketing: Theory and Practice organized by IIM Shillong, April 2021.
  • Paper presented on “Consumer Awareness & Adoption of Green Marketing” in International E-Conference on Advances in Business & Management organized by Shaheed Bhagat Singh College, Department of Commerce, University of Delhi, March, 2021.
  • Paper presented on “Receptiveness of M-Wallets by GenY of North India” in 17th AIMS international conference organised by IIM Kozhikode, 2020.
  • Paper presented on “Digital Wallet Adoption by Millennials: An empirical study based on UTAUT model” presented at national conference on Building sustainable future for youth” organized by JIMS, Kalkaji, 2020.
  • Paper presented on “E-Commerce in India” at XVII international Conference on Business , Management, Technology and Behavioral Sciences organized by Society of Technical and Management Professionals , Haridwar in July 2018.
  • Paper presented on “Impact of factors on purchase frequency of online shoppers” presented at Global Leadership Research Conference-2017 organized by Amity Business School at Amity University, Noida in February, 2017.
  • Paper presented on “Consumption patterns of Maggi-post Controversy”, in National Conference on Emerging trends in Business and Management Challenges, School of Management Sciences, Lingaya’s University, 2016.
  • Paper presented on “Relationship between website characteristic and consumer online buying behavior”,in International Conference at , BITS, Pilani, 2015.
  • Paper presented on “Corporate Social Responsibility” in National Conference on Innovative Practices in Management, Lingaya’s University, 2013.
  • Paper presented on “A study on health care services in village” at the National Conference held on 26 March,2014 organized by MBA Department of Periyar Maniammai University, Thanjavur.