Dr. Krity Gulati has more than ten years of experience in academics and research. She is a commerce graduate from M.D.University and holds post graduate degree in Marketing and Human Resource. She is UGC-NET qualified and has completed her Ph.D. in marketing. She is certified in Marketing Management-I, Marketing Research & Analysis and Sales & Distribution Management under the elite category driven by IIT Kanpur, IIT Roorkee and IIT Madras respectively. She has also done a Certification Program on “Digital Transformation Strategy” from Boston University, Massachusetts in 2019. Dr. Krity is involved in publishing and presenting research papers and journals and has over 20 papers published in journals of national and international repute indexed with SCOPUS, SCI, ABDC, UGC etc. She has also participated in numerous conferences at renowned institutes like BITS Pilani, IIM Shillong, IIM Kozhikode. Her subject interests include Brand Management, Consumer Behavior, Retail Management, Digital Marketing, Marketing Research and Marketing Management.
She is currently working with Lloyd Business School as a Professor. She is the Academic Head of the Department of Management.
Teaching Interests: Brand Management, Consumer Behavior, Retail Management, Sales & Distribution Management, Digital Marketing, Marketing Research & Marketing Management.
RESEARCH PAPER PUBLICATIONS