Associate Professor
  • Email:

Qualifications & Exposure

  • Degree:
  • Experience:
  • Ph.D. (Marketing), UGC-NET, MBA (Marketing & HR)
  • 10 years of Academic and Research expoure


Dr. Krity Gulati has about 10 years of experience in the field of academics and research. She is a commerce graduate from Maharshi Dayanand University and MBA in Marketing & HR from Lingaya’s Institute of Management & Technology. She is NET qualified and has completed her Ph.D. in Management from MVN University. She has also qualified certification exam of Marketing Research & Analysis and Sales & Distribution Management under elite category driven by IIT Roorkee and IIT Madras respectively. She has also ranked in top 5% (across India) in certification exam of Marketing Management driven by IIT Kanpur under UGC Swayam Program. Presently, she is associated with Lloyd Business School as an Associate Professor

She is continuously involved in publishing and presenting research papers in journals and conferences of high repute

Teaching Interests: Brand Management, Consumer Behavior, Retail Management, Sales & Distribution Management, Digital Marketing, Marketing Research & Marketing Management.

    Conference / Book Chapters

  • Mehta, K. G., & Ahuja, D. G. (2020). MANAGING STRESS DURING PANDEMIC COVID-19. Journal of Critical Review, 7(10), 280-283.Read More
  • Mehta, K. G., Bushra, S. & Rao, D. N. (2020). Determinants of e-shopping intentions: An Empirical Study. International Journal of Future Generation Communication and Networking; ISSN: 2233-7857, 13(3), 140-147. Read More
  • Bushra, S., Rao, D. N., & Gulati, K. (2020). Pre-investment due diligence and audit practices of venture capital firms in India. SSRN Electronic Journal. Read More
  • Rao, D. N., Bushra, S., & Gulati, K. (2020). Emerging challenges and strategic implications for Indian mutual fund industry in post COVID-19 regime. SSRN Electronic Journal.Read More
  • Mehta, K. G., Chauhan, K., & Maske, R. A. (2020). COVID-19 Reported Cases: India & World Jan2020-April 2020. Journal of Interdisciplinary Cycle Research. 0022-1945 , 9(7), 1125-1136. DOI:18.0002.JICR.2020.V12I7.008301.3171282.
  • Bushra, Seema and Rao, Dabbeeru Neelakanteswar and Gulati, Krity, Interest Free Financing and Its Relevance to Indian Economy in Post COVID Virus Pandemic (July 18, 2020). Available at SSRN: https://ssrn.com/abstract=3655130 or http://dx.doi.org/10.2139/ssrn.3655130
  • Rao, Dabbeeru Neelakanteswar and Bushra, Seema and Gulati, Krity, Application of Co-Branding Strategies in Mass Rapid Transit System: A Case Study of Delhi Metro Rail Corporation (DMRC) (April 10, 2020). Available at SSRN: https://ssrn.com/abstract=3572920 or http://dx.doi.org/10.2139/ssrn.3572920
  • “Receptiveness of M-Wallets by GenY of North India” Presented in 17th AIMS international conference at IIM Kozhikode, 2020.
  • “Digital Wallet adoption by Millennials: An empirical study based on UTAUT model” presented at national conference on Building sustainable future for youth” organized by JIMS, Kalkaji, 2020
  • “E-Commerce in India” chapter published in “Business, Management, Technology and Behavioral Sciences ; pp. 185-190, Bharti Publications July 2018.
  • “Impact of demographic factors on purchase frequency of online shoppers” presented at Global Leadership Research Conference-2017 organized by Amity Business School at Amity University, Noida in February, 2017.
  • “An empirical study on the pre and post consumption patterns of maggi”, Emerging trends in Business and Management Challenges, School of Management Sciences, Lingaya’s University, 2016. ISBN­ 978­93­82344­03­2
  • “An empirical study on the relationship between website characteristic and consumer online buying behavior”, Evidence based Management, BITS, Pilani, pp. 1­772, Excellent Publishing House, 2015. ISBN­ 978­93­84935­18­4.
  • “Corporate SocialResponsibility – An Implied Responsibility with Imposition”, Innovative Practices in Management, pp. 1­271, Lingaya’s University, 2013. ISBN­ 978­81­9242­12­1­6.
  • “Consumer Buying Behavior towards Ready­to­Cook Meals”, Emerging trends in Management, Fashion, Footwear & Business Management, pp. 1­642, Bharti Publications, 2013. ISBN: 978­93­81212­42­4.
  • “A study on health care services in village Tilpat” at the National Conference on "Creativity and Innovation for Contemporary Managerial Issues", held on 26 March,2014 organized by MBA Department of Periyar Maniammai University, Thanjavur.
  • Journal Publications

  • “Applications of Co-branding Strategies in Mass Transit System: A Case Study of Delhi Metro Rail Corporation” in Mukt Shabd Journal, ISSN 2347-3150, Vol. IX, Issue 4, April 2020, IF 4.2 (UGC Care List)
  • “College Student’s Adaptation of M-Wallets- A Study Based on North India” published in Zenith International Journal of Multidisciplinary Research. e-ISSN 2231-5780, Vol.9 (5), May 2019. IF-6.479 (UGC Listed, Indexed & Abstracted in : Google Scholar, CNKI Scholar, EBSCO Discovery, Summon (ProQuest), Primo and Primo Cent. ISRA-JIF, IIJIF, Ulrich’s Periodicals Directory (ProQuest), USA).
  • “An Empirical Study on Impact of Demographic Factors on Purchase Frequency Of Online Shoppers’- With Respect To NCR” Indian Journal Of Economics & Business, Serial Publications, Vol. 17, No. 3 (2018), 183-190. IF-1.2 (UGC Listed, Indexed in ABDC List of Journals).
  • “A study on identifying key factors affecting online buying behavior of e-shoppers”. Zenith International Journal of Multidisciplinary Research, vol. 8, no. 7, pp.167-176, July 2018, IF-6.479, e-ISSN-2231-5780. (UGC Listed, Indexed & Abstracted in : Google Scholar, CNKI Scholar, EBSCO Discovery, Summon (ProQuest), Primo and Primo Cent. ISRA-JIF, IIJIF, Ulrich’s Periodicals Directory (ProQuest), USA).
  • “A Study on Girl Child Care in Village Tilpat”, VSRD International Journal of Business and Management Research, vol. 4, no.7-8, pp.239-240, August 2014, ISSN: 2319-2194. (Indexed- Google Scholar)
  • “A study on Health Care Services in Village Tilpat”, Indian Journal of Applied Research, vol. 4, no. 4, pp. 13-15, April 2014, ISSN: 2249-555X.(Indexed- Google Scholar).
  • “Organizational Trust: Employees’ orientation with its managerial implications”, RBS Business Review-Bi-Annual International Journal, vol. 2, no. 1, pp. 69-80, July 2013. ISSN: 2319-4790.
  • Faculty Development Program

  • One Week Online Faculty Development Program(FDP) on “ R Programming” organized by Maharishi Markandeshwar University in association with IIT Bombay Spoken Tutorial from 27th April,2020 to 1st May,2020.
  • Short term Certification Program on “Digital Transformation Strategy” from Boston University, Boston, Massachusetts in 2019.
  • HR Summit & Workshop

  • Participated in One-Day Workshop on “Writing Effective Research Paper for SCOPUS and Highly Impact Journals” at Lalita Devi Institute of Management & Sciences, Delhi on 13th April, 2019.
  • Participated in NAAC Sponsored National Workshop on “Learning Approaches In Quality Education- Role of IQAC” at Lalita Devi Institute of Management & Sciences, Delhi on 8th-9th March, 2019.
  • Participated in HR Conclave 2019 on “Strategic HR-Impacting Business Results” at University of Engineering & Management, Jaipur on 2nd March,2019.
  • Participated in One Day Workshop on “Digital Learning: An Innovative approach for Smart Generation” at Lingaya’s Vidyapeeth on 23rd February, 2019.
  • Attended one day Conference & Workshop on “Revamping Exam Standards in India: Improving Evaluation & Assessments for Higher Education & Professionals” at Indian Habitat Center organized by Association of Test Publishers on 30th November, 2018.
  • Participated in National Workshop on “Importance and use of copyrights, patents, citation and impact factor in research” on 25 January, 2014 at Lingaya’s University.
  • Attended HR Summit on “HR challenges for managing new generation employees in service industries” organized by IIM, Rohtak in August, 2013.
  • Participated in Workshop at Jaipur on “Team Building” held during 10th-12th June, 2011 organized by NIAM Institute of Applied Management, Faridabad.