Mr. Shubham Aggarwal

Assistant Professor

Qualifications & Exposure

  • Degree:
  • Experience:
  • Phd (Pursuing), PGDM (Marketing), Economics Honours
  • 5 years of Academic and Industry exposure


Mr. Shubham Aggarwal is a faculty of Marketing, Strategy and Economics and Area Chairperson for Economics and Business Policy at Lloyd Business School. He has over 5 years of Academic and Industry Experience. He holds an Economics degree from Delhi University and PGDM in Marketing from BIMTECH. Currently, he is pursuing his PhD in Strategic Management from Gautam Buddha University. He is a certified Business Analyst from International Institute of Business Analyst (IIBA), Canada. Prior to Lloyd, he was associated with HDFC Limited as Credit Manager. He has also worked with companies like Evalueserve, Binsar Farms. Mr. Aggarwal is a Research Scholar and has published in various Acclaimed National & International journals indexed by SCOPUS and IGI global, amongst them one of them has received golden binding from the journal of University of Delhi, the other one is on initiative by Govt. of India- “Smart City Mission” which got published as a Chapter in a book by Bloomsbury Publication. He has keen interest in writing and has won the State Level Essay writing competition in Hindi organized by SRCM and United Nations Information Centre for India and Bhutan (UNIC) which is to be published on YouTube Channel of IC Productions.

He believes that “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value”

Teaching Interests:Managerial Economics, Principles of Management, Marketing Management and Strategic Management.

  • S Traymbak & S Aggarwal (2021). International Journal of Work Organization and Emotions A Study of Emotional Commitment and Meaningfulness of Work among Teaching Faculties in India by Using Structural Equation Modeling. (Under Review in B Category of ABDC Listing).
  • M Dutta, S Traymbak, S .Aggarwal.(2021). Employees Improve Employer Brand Perception from True Satisfaction by Sharing Their Stories on social media, Paper accepted for publication in IJM- International Journal of Marketing, Volume XIII, Issue VII, JULY 2021. (ABDC- ‘C’ Category & Scopus Indexed).
  • S Aggarwal (2021), Consumer Adoption of Green Marketing Using UTAUT Model- A Study With Reference To Millennial, PSYCHOLOGY AND EDUCATION (2021) 58(4), ISSN 1553 – 6939 (Scopus Indexed).
  • Sense making of Online Digital Platform as Business Model Reengineering in Management Education during the Covid-19 pandemic, Conference Proceedings E-NATIONAL CONFERENCE , SAGE UNIVERSITY,BHOPAL 29th May 2021.
  • Heavy Engineering Corporation A 65-Year-Old History of Operations and A Massive History of Milestones: Both Positive and Negative today Presented at ICON 2021: "Ancient Indian Wisdom: Panacea for Sustainable Well-Being" organised by School of Management Sciences, Varanasi
  • S Trayambak and S Aggarwal (2020), Impact of Skill Variety, Task Significance and Task Identity on Job Satisfaction among two different age groups of Indian Software Employees, International Conference on Globalizing Indian Thought, Conference Proceedings ISBN : 978-81926329-5-5 IIM Kozhikode.
  • S Traymbak, S Aggarwal.(2019). A Conceptual Study on Green Marketing Practices adopted by emerging corporate in the area of Globalization. International Journal of Emerging Technologies and Innovative Research, UGC Care Listed Vol.6, Issue 2, pg no.624-629, February, 2019.ISSN:2349-5162.
  • A Collaborative Approach to Managerial Decision Making Through Integration of Data Mining Predictive Analytic. Paper presented in Proceedings of International Conference on Digital Pedagogies (ICDP), May 12, 2019 (Elsevier).
  • E-Governance for Global competitiveness", presented in International Conference on Management practices for new digital economy 2018.
  • Book Chapters

  • Taylor and Francis Copyright 2021 “Emotional Intelligence as a Tool to Manage Conflict, Emotions and Behaviour of Human Beings During Pandemic Covid-19”
  • Bloomsbury Publications [ISBN: 978-93-86826-85-5] Management Practices for the Digital Economy, Chapter 5 “E-Governance for Global Competitiveness”
  • Research Innovation Thesis, on “Developing a connect between spiritual ecology and sustainability in the university curriculum through an empirical study”. ugresearch/pdf/Pratibha%2016.pdf, (ISBN number 978 -93-5207-386-3) on Spiritual Ecology and Sustainability.
  • Indian Traditional Wisdom, Bharati Prakashan ISBN Number- 978-93-88019-86-6 Ch 9, Heavy Engineering Corporation A 65-Year-Old History of Operations and A Massive History of Milestones: Both Positive and Negative.
  • Employer Branding – A tool to Attract, Hire and Retain the “Right Fit” “Business Management Practices- Emerging Trends” ISBN 978-81-947738-5-6 published by Archers and Elevators Publishing House.
  • FDP’s, MDP’s, Workshops Attended

  • Attended Workshop on Human Values and Professional Ethics Organized by AICTE, 2021.
  • Workshop on PLS-SEM using SmartPLS by FsCongress International Congress on Social Science, ANKARA Turkey and Blue- Forskning Research Academy India, 16th – 20th Dec 2020.
  • Two Weeks FDP on “Managing Online Classes and Co- Creating MOOC’s 2.0” with A+ Grade by TLC Ramanujan College, University of Delhi & Ministry of Education under PMMMN Mission. (2020).
  • FDP on Research Methodology and Statistical Tools” inclusive of R- STUDIO by Dr Neeraj Kaushik organized by University of Delhi in association with Ministry of Human Resource Development (2019).
  • Attended 8th AIM-AMA Sheth Foundation Doctoral Consortium and Conference 2020 organised by Prof. Jagdish Sheth (Emory University, Georgia) under the ages of Academy of Indian Marketing.
  • MDP’s and Workshops Delivered

  • Delivered MDP on Design Thinking and its Applications organized by Research Cell Lloyd for Scholars, Academicians, Corporate & Industrialists. (2021)
  • Organized and Delivered Workshop in Various Inter Mediate Colleges and Schools on Case Study Analysis as a part of OutReach Programme. (2020-21)