Dr. Veena Growar

Dr. Veena Growar

Professor & Dean (IQAC)

Qualifications & Exposure

Degree : Ph.D. (Management), UGC(NET) in Economics, M.A(Economics), PGDM

Experience : More than 23 years of experience

Details

Dr. Veena Growar Gold Medalist, UGC (NET) qualified and University Topper in Economics with over 23 years of experience in teaching, research, and academic leadership. Currently she is serving as Professor and Dean (IQAC) in Lloyd Business School. She is a seasoned academic professional, extensively involved in NAAC and NBA accreditation processes, ensuring institutional quality and standards. Her research expertise in Micro Finance, Healthcare, International Trade, Sustainability, Macro Economic Variables, and Innovation Strategy. She has published 40+ research papers,30+ book chapters, 15 patents, 6 books, presented papers at numerous conferences, and supervised Ph.D. thesis projects. She is also a reviewer of many reputed Scopus Indexed journals. She has also completed Innovation Ambassador certification (Basic+ Advanced) under the Institution’s Innovation Council, an initiative of the Ministry of Education’s Innovation Cell. She is known for driving educational excellence, inspiring faculty, and promoting student success. She has been committed to advancing research, implementing sustainable strategies, and fostering global academic collaboration.

Teaching interest :

Managerial Economics, Universal Human Values, Business Research Methods and Business Environment.

Research Papers publication :


In International & National Journals

  • 1. Dr. Nassir Ul Haq Wani, Dr. Afzalur Rahman, Dr. Veena Grover, Ms. Shoira Mirzakhidova, & Mr. Mohammad Mirwais Rasa (2024), “Regional trade expansion opportunities in Central and South Asia: exploring trade complementarity, diversification and similarity” published in “Cogent Economics & Finance “Volume 12, 2024 - Issue 1, DOI: https://doi.org/10.1080/23322039.2024.2363461 (Scopus, WoS and ABDC Listed)
  • 2. Fuladi, S., Chaturvedi, H., Nallakaruppan, M. K., Grover, V., Alshahrani, H., & Baza, M. (2024). Efficient Approach for Kidney Stone Treatment Using Convolutional Neural Network. Traitement du Signal, 41(2). (SCIE )
  • 3. Tomar, P., & Grover, V. (2024). Transforming the Energy Sector: Addressing Key Challenges through Generative AI, Digital Twins, AI, Data Science and Analysis. EAI Endorsed Transactions on Energy Web, 10. https://doi.org/10.4108/ew.4825 (Scopus Indexed)
  • 4. Fatima, I., Grover, V., Raza Khan, I., Ahmad, N., & Yadav, A. (2023). Artificial Intelligence in Medical Filed. EAI Endorsed Transactions on Pervasive Health and Technology, 9. https://doi.org/10.4108/eetpht.9.4713 (Scopus Indexed)
  • 5. Jaiswal, A. K., Avtaran, D., Sharma, V., Grover, V., Mishra, S., & Alkhayyat, A. (2023). Transformative Metamorphosis in Context to IoT in Education 4.0. EAI Endorsed Transactions on Internet of Things, 10. https://doi.org/10.4108/eetiot.4636 (Scopus Indexed)
  • 6. Grover, V., Nandal, M., Balusamy, B., Sahu, D., & Dogra, M. (2024). Proposed hybrid Model in Online Education. EAI Endorsed Transactions on Internet of Things, 10. https://doi.org/10.4108/eetiot.4770 (Scopus Indexed)
  • 7. Nandal, M., Grover, V., Sahu, D., & Dogra, M. (2024). Employee Attrition: Analysis of Data Driven Models. EAI Endorsed Transactions on Internet of Things, 10. https://doi.org/10.4108/eetiot.4762 (Scopus Indexed)
  • 8. Grover, V., Anbarasi, A., Fuladi, S., & Nallakaruppan, M. K. (2023). Decision Tree Based Crowd Funding for Kickstarter Projects. EAI Endorsed Transactions on Scalable Information Systems, 11(2). https://doi.org/10.4108/eetsis.4639 (Scopus & SCI Indexed)
  • 9. “Impact and sustainability of SHGS Bank Linkage Programme on MFIs”, Wesleyan Journal of Research, ISSN:0975-1386’ (UGC CARE)’ Vol.13, issue 78, pp 91-101.
  • 10. “Impact Assessment of Self-Help Group Bank Linkage Programme on Women Empowerment in The State of Bihar”, The Journal of Oriental Research, Madras, ISSN: 0022-3301(UGC CARE), Vol.11, issue 2, pp 89-98.
  • 11. “Evolution and Sustainability of Microfinance Institutions in India”, The Empirical Economic Letters, ISSN:1681-8997’ (ABDC list Journal). Vol.21, issue 2, pp 680-692.
  • 12. “The Catastrophic Incumbrance of Social Media in Escalating and Subsiding Various Manoeuvres of Corruption: An Assessment” Turkish Online Journal of Qualitative Inquiry (TOJQI), ISSN 1309-6591, (Scopus Indexed). Volume 12, Issue 7, July, 2021 :13900 – 13910
  • 13. “Unpacking the relationship between Innovation Strategies and Firm’s Performance: The moderating role of Business Strategy”, Journal of The Social Sciences, ISSN: 0253-1097, (Scopus Indexed). Vol.48, Issue 4 (Oct. 2020), pp 3129-3143.
  • 14. “Web Conferencing: An Important tool of knowledge management-A Case study of ABB Ltd.”, Mukt Shabad Journal, ISSN:2341-3150, (UGC CARE) Volume IX, Issue VIII, AUGUST/2020, pp 1200-1203.
  • 15. “Innovations for Low Income Markets: A Proposed Model of Disruptive Innovation”, International Journal of Advanced Trends in Technology, Management & Applied Science, ISSN 2454–5678, Peer Reviewed Journal, Vol.2, Issue 7 (July 2017), pp 1-16.
  • 16. “Determinants of Innovation Strategy” International Journal of Business & Management, ISSN 2321–8916, Peer Reviewed Journal, Vol. 4, issue 8 (Nov.2016), 187-195.
  • 17. “Alignment of Business Strategy and Innovation Strategy: Strategic Benefits”, Imperial Journal of Interdisciplinary Research, 2454-1362 (online), Peer Reviewed Journal, Vol. 3. Issue 1 (Dec 2016), pp 544-547.
  • 18. “Innovations for Low Income Markets”, Global Journal of Finance & Management, ISSN: 0975- 6477, Peer Reviewed Journal, Vol.5, No.13 (2013), pp.61-66.
  • 19. “Innovation Strategy Dimensions: Analysis & Implications”, South Asian Journal of Marketing & Management Research, South Asian Journal of Marketing & Management Research, Peer Reviewed Journal, Vol.2, Issue 7 (July 2012), pp.168-184
  • 20. “Web Conferencing: An important Tool of Knowledge Management- case study of ABB Ltd.”, Lingaya’s Journal of Professional Studies, ISSN 0975-539X, Peer Reviewed Journal Vol.4, Issue 1 (Dec 2010), pp 63-65.
  • 21. “Aligning Business Strategy & Technology Policy.”, Lingaya’s Journal of Professional Studies, ISSN 0975-539X, Peer Reviewed Journal, Vol. 6, Issue 1 (Dec 2012), pp 80-83.

In International Conferences Proceeding

  • 22. Presented paper entitled, “Dwindling Trade policy Scenario in India” at the International Conference organized by IIM Shillong on 4th Oct & 5th Oct 2024.
  • 23. A. Bansal, M. K. Nallakaruppan, F. A. Mon, V. Grover and B. Balusamy, "Heart Disease Prediction with Hyperparameter Analysis," 2023 International Conference on Computer Science and Emerging Technologies (CSET), Bangalore, India, 2023, pp. 1-6, doi: 10.1109/CSET58993.2023.10346721. (Scopus Indexed)
  • 24. Srivastava, S., Grover, V., Nallakaruppan, M.K., Krishwanth, B., Saravanan, K., “Decentralization of Identities Using Blockchain”,2023 10th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering, UPCON 2023, 2023, pp. 1304–1309 (Scopus Indexed)
  • 25. C. Sachdeva, V. P. Gangwar, V. Grover and S. Gochhait, "Cognitive Dissonance in Banking Employees: Exploring Factors Amid the Artificial Intelligence Revolution," 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS), Manama, Bahrain, 2024, pp. 1731-1735, doi: 10.1109/ICETSIS61505.2024.10459558. (Scopus Indexed)
  • 26. M. G. Brahmam, V. Anand R, V. Grover and S. Gochhait, "Optimizing Requirements Prioritization: Majority Voting Goal-Based Approach with Vertical Binary Search," 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS), Manama, Bahrain, 2024, pp. 1283-1288, doi: 10.1109/ICETSIS61505.2024.10459533. (Scopus Indexed)
  • 27. P. Pal, V. Grover, M. Nandal, S. Gochhait and H. V. Singh, "Artificial Intelligence Driven Intelligent Computational Model for Heart Disease Prediction: Leveraging Feature Selection," 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS), Manama, Bahrain, 2024, pp. 1422-1428, doi: 10.1109/ICETSIS61505.2024.10459563.(Scopus Indexed)
  • 28. M. A. Ali, R. K. Dhanaraj, A. K. Sharma, B. Balusamy, G. V and V. Grover, "Multi-Module Deep Learning and IoT-Based Pest Detection System Using Sound Analytics in Large Agricultural Field," 2023 International Conference on Electrical, Electronics, Communication and Computers (ELEXCOM), Roorkee, India, 2023, pp. 1-6, doi: 10.1109/ELEXCOM58812.2023.10370552. (Scopus Indexed)
  • 29. Johri, I., Nallakaruppan, M.K., Balusamy, B., V, G., Grover, V. (2023). Application of Neural Networks and Genetic Algorithms in Establishing Logical Rules for Evaluating the Edibility of Mushroom Data. In: Shaw, R.N., Paprzycki, M., Ghosh, A. (eds) Advanced Communication and Intelligent Systems. ICACIS 2023. Communications in Computer and Information Science, vol 1920. Springer, Cham. https://doi.org/10.1007/978-3-031-45121-8_18 (Scopus Indexed)
  • 30. T. Seetharaman, V. Sharma, B. B, V. Grover and A. Agnihotri, "An Efficient and Robust Explainable Artificial Intelligence for Securing Smart Healthcare System*," 2023 Second International Conference On Smart Technologies For Smart Nation (SmartTechCon), Singapore, Singapore, 2023, pp. 1066-1071, doi: 10.1109/SmartTechCon57526.2023.10391664. (Scopus Indexed)
  • 31. Attended International Conference on “Achieving inclusive and sustainable industrialization by promoting SMEs” from 30 Nov – 01 Dec, 2017 at India Habitat Centre, New Delhi, India, organized by World Association for Small and Medium Enterprises (WASME).
  • 32. Presented paper entitled, “Innovations for low-income markets” at the World Congress organized by Krishi Sanskriti, held at Jawaharlal Nehru University (JNU), New Delhi on 25th and 26th May, 2013.
  • 33. Presented paper entitled, “Innovations for low-income markets” at the International Conference on Innovations in Management & Information Technology organized by Institute of Management & Technology, Faridabad on 7th April, 2012.
  • 34. Presented paper entitled, “Contemporary Human Capital Practices” at the International Conference on Entrepreneurship & Innovation: The New Age Mantra, organized by Jagan Institute of Management Studies, Rohini, Delhi on 5th February, 2011.
  • 35. Presented paper entitled, “Privatization of Higher Education” at the International Conference organized by University School of Management Studies, held at Guru Go bind Singh Indraprastha University, New Delhi, on 6th and 7th November, 2009.

In National Conferences Proceeding

  • 36. Presented a paper entitled, “Retaining the Right Man- A HR Challenge’ at National Conference on Human Resource Development held at Aggarwal College, Ballabgarh, Haryana on 20th and 21th November, 2010
  • 37. Presented a paper entitled, “Role of Media in the Era of Globalization’ at National Conference sponsored by UGC held at DAV Centenary College, Faridabad on 14th and 15th March, 2008.
  • 38. Presented a paper entitled, “Globalization of Higher Education’ at National Conference on Role of Private Participation in Higher Education, sponsored by UGC held at DAV Centenary College, Faridabad on 28th and 29h March, 2006.

Books Published :

  • 1. Approaches to Human Centered AI in Healthcare (IGI Global Publications)
  • 2. Analyzing Explainable AI in Healthcare and the Pharmaceutical Industry (IGI Global Publications)
  • 3. Convergence of IOT, AI & Blockchain Technologies for Supply Chain Management (Apress, Springer)
  • 4. Unleashing the Power of Basic Science in Business. (IGI Global)
  • 5. Intelligent Computing & Optimization for sustainable development: Trends & Applications (Taylor & Francis)
  • 6. Data Engineering for Data Driven Marketing (Emerald publications)

Book Chapters :

  • 1. Grover, D. V., Pal, P., Bishnoi, V., & Wani, D. N. U. H. (2024). Artificial Intelligence Applications for Demand Forecasting and Optimization. In Blockchain, IoT, and AI Technologies for Supply Chain Management: Apply Emerging Technologies to Address and Improve Supply Chain Management (pp. 107–122). Berkeley, CA: Apress. (Scopus Indexed)
  • 2. Grover, V. & Nandal, M. (2024). Education System Using Cloud Computing: A Proposed Model. In G. Prakasha, M. Lapina, D. Balakrishnan, & M. Sajid (Eds.), Educational Perspectives on Digital Technologies in Modeling and Management (pp. 178–194). IGI Global. https://doi.org/10.4018/979-8-3693-2314-4.ch009 (Scopus Indexed)
  • 3. Grover, D.V., Dogra, M.M., Sahu, M.D., Nandal, D.M., Ganguly, D.A. (2024). Supply Chain Management Strategy and Practices: Traditional vs. Advanced. In: Grover, D.V., Balusamy, D.B.B., Milanova, D.M., Felix, D.A.Y. (Eds.), Blockchain, IoT, and AI Technologies for Supply Chain Management. Apress, Berkeley, CA. https://doi.org/10.1007/979-8-8688-0315-4_1 (Scopus Indexed)
  • 4. Khan, I. R., Grover, V., Fatima, I., Alam, M., & Ahmad, N. (2024). The Application of AI in Drug Discovery: Challenges, Opportunities, and Strategies. In V. Grover et al. (Eds.), Analyzing Explainable AI in Healthcare and the Pharmaceutical Industry (pp. 181–198). IGI Global. https://doi.org/10.4018/979-8-3693-5468-1.ch010 (Scopus Indexed)
  • 5. Grover, V. & Dogra, M. (2024). Challenges and Limitations of Explainable AI in Healthcare. In V. Grover et al. (Eds.), Analyzing Explainable AI in Healthcare and the Pharmaceutical Industry (pp. 72–85). IGI Global. https://doi.org/10.4018/979-8-3693-5468-1.ch005 (Scopus Indexed)
  • 6. Rajasekaran, V. A., Grover, V., Brahmam, M. G., & Balusamy, B. (2025). BSMQSC: Design of an Efficient Blockchain-Based Security Model for QoS-Aware Sustainable IoT Smart City Networks. In Smart Global Value Chain (pp. 91–120). CRC Press. (Scopus Indexed)
  • 7. Sahu, D., Dogra, M., Grover, V., Nandal, M., & Ganguly, A. (2025). Smart Global Value Chain: Applications Across Various Sectors. In Smart Global Value Chain (pp. 173–190). CRC Press. (Scopus Indexed)
  • 8. Trivedi, S., Grover, V., & Balusamy, B. (2024). A Journey to Computational Intelligence in Sustainable Development. In Intelligent Computing and Optimization for Sustainable Development (pp. 1–16). Chapman and Hall/CRC. (Scopus Indexed)
  • 9. Sahu, D., Grover, V., Nandal, M., & Dogra, M. (2024). Smart Green Computing Sustainability. In Intelligent Computing and Optimization for Sustainable Development (pp. 152). Chapman and Hall/CRC. (Scopus Indexed)
  • 10. Gadi, V., Govani, P., Grover, V., & Balusamy, B. (2024). AI-Enabled Supply Chain Planning and Execution: A Pathway to Sustainability. In: Grover, D.V. et al. (Eds.), Blockchain, IoT, and AI Technologies for Supply Chain Management. Apress, Berkeley, CA. https://doi.org/10.1007/979-8-8688-0315-4_5 (Scopus Indexed)
  • 11. Sachdeva, C., Grover, V., & Gangwar, V. P. (2024). Business Science Dynamics: Unraveling Cognitive Dissonance for Innovation. In S. Trivedi et al. (Eds.), Unleashing the Power of Basic Science in Business (pp. 212–221). IGI Global. https://doi.org/10.4018/979-8-3693-5503-9.ch011 (Scopus Indexed)
  • 12. Sachdeva, C., Grover, V., Kaur, P., & Gangwar, V. P. (2024). Regulatory Landscapes: Navigating Compliance in the Commercialization of Basic Science. In S. Trivedi et al. (Eds.), Unleashing the Power of Basic Science in Business (pp. 118–137). IGI Global. https://doi.org/10.4018/979-8-3693-5503-9.ch007 (Scopus Indexed)
  • 13. Rana, S., Tyagi, P., R. N. A., Saleem, G., & Grover, V. (2024). Innovations and Entrepreneurial Ecosystems for Sustainable Commercial Success: A Text Mining Approach. In S. Trivedi et al. (Eds.), Unleashing the Power of Basic Science in Business (pp. 183–211). IGI Global. https://doi.org/10.4018/979-8-3693-5503-9.ch010 (Scopus Indexed)
  • 14. Pal, P., Thakur, H., & Grover, V. (2024). Innovation Ecosystem Cultivating Environment for Sustainable Commercial Success. In S. Trivedi et al. (Eds.), Unleashing the Power of Basic Science in Business (pp. 353–366). IGI Global. https://doi.org/10.4018/979-8-3693-5503-9.ch018 (Scopus Indexed)
  • 15. Sachdeva, C., & Grover, V. (2024). Balancing Technology and Humanity: Perspectives on AI in Healthcare. In V. Grover et al. (Eds.), Analyzing Explainable AI in Healthcare and the Pharmaceutical Industry (pp. 1–12). IGI Global. https://doi.org/10.4018/979-8-3693-5468-1.ch001 (Scopus Indexed)
  • 16. Grover, V., Pal, P., & Nandal, M. (2024). Advancements in Medical Imaging: A Transition from Machine Learning to Deep Learning. In V. Grover et al. (Eds.), Analyzing Explainable AI in Healthcare and the Pharmaceutical Industry (pp. 106–123). IGI Global. https://doi.org/10.4018/979-8-3693-5468-1.ch007 (Scopus Indexed)
  • 17. Sachdeva, C., Gangwar, V. P., & Grover, V. (2024). Computational Intelligence for Biodiversity Conservation. In Intelligent Computing and Optimization for Sustainable Development (pp. 211–219). Chapman and Hall/CRC. (Scopus Indexed)
  • 18. Tomar, P., & Grover, V. (2024). Robotic Process Automation: The Tangible and Human Shift in Business Process Efficiency. In Intelligent Computing and Optimization for Sustainable Development (pp. 238–251). Chapman and Hall/CRC. (Scopus Indexed)
  • 19. Dogra, M., & Grover, V. (2025). Green Marketing and Branding. In O. Chiwaridzo & M. Dzingirai (Eds.), Strategic Repositioning in Times of Corporate Crisis: Green Management and Technology Adoption (pp. 113–128). IGI Global. https://doi.org/10.4018/979-8-3693-5912-9.ch005 (Scopus Indexed)
  • 20. Grover, V., Dogra, M., Sahu, D., & Nandal, M. (2025). Empowering Personalized Marketing: Leveraging Data Engineering for Customer Segmentation. In B. Balusamy et al. (Eds.), Data Engineering for Data-driven Marketing, Emerald Publishing Limited, Leeds (pp. 105–119). https://doi.org/10.1108/978-1-83662-326-720251017 (Scopus Indexed)
  • 21. Trivedi, S., Grover, V., & Balusamy, B. (2025). Exploring AI in Data-driven Marketing: Understanding the Intersection of Data Engineering and Marketing. In B. Balusamy et al. (Eds.), Data Engineering for Data-driven Marketing, Emerald Publishing Limited, Leeds (pp. 1–16). https://doi.org/10.1108/978-1-83662-326-720251002 (Scopus Indexed)
  • 22. Grover, V., & Pal, P. (2025). Ingesting Insights: Data Ingestion Strategies and Techniques for Marketing Data. In B. Balusamy et al. (Eds.), Data Engineering for Data-driven Marketing, Emerald Publishing Limited, Leeds (pp. 47–57). https://doi.org/10.1108/978-1-83662-326-720251008 (Scopus Indexed)
  • 23. Sachdeva, C., Grover, V., Kaur, A., & Gangwar, V. P. (2025). Mastering Data Transformation: Preparing Marketing Data for Actionable Insights. In B. Balusamy et al. (Eds.), Data Engineering for Data-driven Marketing, Emerald Publishing Limited, Leeds (pp. 59–72). https://doi.org/10.1108/978-1-83662-326-720251012 (Scopus Indexed)
  • 24. Sachdeva, C., Grover, V., & Gangwar, V. P. (2024). Business Science Dynamics: Unraveling Cognitive Dissonance for Innovation. In S. Trivedi et al. (Eds.), Unleashing the Power of Basic Science in Business (pp. 212–221). IGI Global. (Duplicate removed from total count) (Scopus Indexed)