| Event Name: Academic Business Cases: Development and Execution | Event Date: 22 January 2022 |
| Faculty Coordinators: Dr. Fehmina Khalique | Event Timings:11:00 Onwards |
| Mode: Online | Number of Participants:39 |
| Guest Speakers:Dr. Nimit Gupta | Venue: Zoom Meeting |
A day-long Faculty Development Program was held on Academic Business Cases: Development and Execution, successfully conducted online on the Zoom platform by the Research Cell of Lloyd Business School on 22nd January 2022. The Faculty Development program received participation from various academic institutions like Amity University, Sharda University, G.D. Goenka University, SJJTU Rajasthan, Lovely Professional University, Alfalah University, Noida International University, Gautam Budha University, IMS Ghaziabad, JIMS, etc.
The resource person for the FDP was Prof. (Dr.) Nimit Gupta is currently a professor at North Cap University, Gurgaon. Dr. Nimit Gupta is a seasoned academician in outcome-based education. He is a certified marketing trainer trained by Dr. Philip Kotler. He is a qualified marketing expert from the University of British Columbia, Canada and Kyoto University, Japan. He has 18 + years of experience in Teaching, Academic Administration, Consultancy and Research. He has presented 30+ research papers/cases/articles in National and International Seminars organized by IIM (A), FMS, IIT (M), BIMTECH, IMT, etc. He is a prolific case writer, and his cases are available in the Case Centre for classroom use. He is a recipient of several scholastic performance awards, including Best Case Award: Case Centre (USA), Best Case Writing Mentor- Katastasi, Excellence in Research Award: DIAS, MATES- Best Faculty Awardee, Salam Delhi Excellence in Education Awardee, ECONS Award for Outstanding Contribution in Higher Education, etc.
The FDP introduced Lloyd Business School, which Dr. Fehmina Khalique gave. After this, an Official Opening of the FDP and the Inaugural Address was done by Prof. (Dr.) Vandana Arora Sethi, Group Director, Lloyd Group of Institutions. In her address, the Group Director welcomes the Resource Person, faculty members, and participants from within and outside The Lloyd Group. During the address, Prof. (Dr.) emphasized the following: Vandana, the need for changing the habit and inculcating the aspiration ‘for learning to change the system’ as a lifelong process, which can be very well understood through the importance of Business Case Studies. She also appreciated the efforts of faculty members and participants in organizing and attending the FDP, which reflected the hunger for knowledge as Academicians.
After this, address by the Director of Lloyd Business School, Prof. (Dr.) Ashok Tiwari highlights the significance of Business Case Studies in the Teaching-Learning system in the classrooms. He underlined the concepts of 6 Skills for Cognitive Learning: Remembering, Understanding, Applying, Analyzing, Evaluating and Creating. Management Students can acquire these skills through exposure to Case Studies in their teaching pedagogy.
The FDP’s first session on the First Theme, ‘Introduction to Case Writing - Types of Cases, Characteristics of a Teaching Case, identifying the Elements of Case Writing,’ commenced after the inaugural session. The session set the basis for the foundation of Case Writing and underlined the important aspects to be taken care of when writing a Case Study. The resource person gave all participants an activity based on the first session’s theme, and participants were actively involved in the same.
After this first session, FDP continued with the next session on the theme ‘Writing the Case - Information collection process, Scenario building for case development’. In this session, the resource person discussed the various procedures and techniques to collect information for writing and building case studies.
Afterwards, the FDP went into its final session’s theme, ‘Writing Effective Teaching Notes. ' In this particular session, developing teaching notes on case studies was underscored, as well as how teaching notes can supplement business case studies and help find out the best problem-solving skills and options for a specific situation in a case study.
In conclusion, the FDP, the Valedictory Session, took place in which Dr. Poornima Madan proposed the Vote of Thanks. In her address, Dr. Poornima thanked Prof. Nimit for such a wonderful and valuable FDP that helped her gain new insights for writing and developing a case study with practical activities.
She also thanked The President, Lloyd Group, The Group Director, Lloyd, Director-LBS, Research Cell members and all other participants for attending the FDP and making it a success.
Participants demonstrated the ability to integrate theoretical concepts with practical business situations, ensuring that business cases effectively bridge the gap between theory and practice. Participants use business cases to create engaging and interactive learning environments that stimulate student participation, discussion
, and collaborative learning