OPPO Expo Visit – CSR Club Collaboration (Summarised Report)

 

Under the aegis of the CSR Club, Lloyd Business School organized an official industry–academic collaboration with OPPO through participation in the OPPO Expo at Expo Mart on 28th and 29th September 2025 for PGDM (2025–27) students. The initiative aimed to provide structured experiential learning and practical exposure to CSR-led industry engagement, event marketing, and brand communication practices.

The OPPO stall showcased the brand’s latest innovations, with the launch of the OPPO F31 smartphone as the key highlight. The professionally designed stall, featuring modern aesthetics, digital displays, and live demonstrations, reflected OPPO’s premium and youth-centric brand positioning and attracted significant visitor engagement.

Students observed high footfall and active customer interaction at the OPPO stall, with visitors appreciating features such as camera quality, sleek design, battery performance, waterproof technology, and reverse charging. The visit also highlighted OPPO’s effective alignment with youth trends including mobile photography, content creation, and social media engagement.

Overall, the CSR Club–led OPPO Expo Visit successfully bridged academic learning with industry practice. It enhanced students’ understanding of experiential branding, consumer behaviour, and responsible corporate engagement, thereby strengthening industry exposure and professional readiness.

Outcome:
Enhanced experiential learning, strengthened industry–academic collaboration, and improved understanding of CSR-driven brand engagement.