PGDM - Business Analytics
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Programme Structure

  • Total Five specializations offered - Marketing, Finance, Human Resource, Operations and International Business (as Minor).The same is to be undertaken in Trimester IV & V
  • Total Marks of the programme : 4500 Total Credits of the programme : 132 (Year 1 -76.5 credits; Year 2 - 55.5 credits)
  • Total Courses(Trim.I-III ) Twenty Seven papers of 76.5 credits.
  • Total Courses(Trim.IV-VI) Sixteen papers of 46.5 credits. S.I. P. & viva of 3 credits, Dissertation & Project Reports of 6 credits.

COURSE STRUCTURE - PGDM BUSINESS ANALYTICS 2020-22

Total Marks

4500

Total Credits

132

Paper Code

Trimester I

Marks

Credits

PC101

Principles and Practice of Management

100

3

PC102

Managerial Economics

100

3

PC103

Marketing Management-I

100

3

PC104

Statistics for Decision Making-I

100

3

PC105

Human Resource Management

100

3

PC106

Financial Accounting for Managers

100

3

PC107

Business Communication*

50

1.5

PC108

Cost & Management Accounting

100

3

PBA01

Foundation in Business Analytics (IBM)

100

3

TOTAL

850

25.5

Paper Code

Trimester II

Marks

Credits

PC201

Legal Aspects of Business

100

3

PC202

Macro & Indian Economy

100

3

PC203

Marketing Management-II

100

3

PC204

Statistics for Decision Making-II

100

3

PC205

Organizational Behaviour

100

3

PC206

Financial Management

100

3

PC207

Managerial Communication*

50

1.5

PBA02

Python (IBM)

100

3

PBA03

Data Base & Query Language

100

3

TOTAL

850

25.5

Paper Code

Trimester III

Marks

Credits

PC301

Global Business Environment

50

1.5

PC302

Strategic Management

100

3

PC303

Operation Research

100

3

PC304

Research Methodology for Management

100

3

PC305

HR Metrics Tools & Techniques in Business

100

3

PC306

Tax Planning & Management

100

3

PC307

Financial Modelling

100

3

PBA04

Descriptive Analytics

100

3

PBA05

Predictive Analytics

100

3

TOTAL

850

25.5

Paper Code

Trimester IV

Marks

Credits

PC401

Universal Human Values & Professional Ethics

100

3

PBA06

Artifical Intelligence (IBM)

100

3

PBA07

Data Science

100

3

PBA08

Social and Web Analytics

100

3

PBA09

Cyber security; Identity and Access Management

100

3

PC403

MOOC Course (BA)

100

3

Minor Specialization- 01

100

3

Minor Specialization- 02

100

3

PC402

Summer Internship Report

200

3

TOTAL

1000

27

Paper Code

Trimester V

Marks

Credits

PBA502

Enterprise Budgeting and Planning (IBM)

100

3

PBA503

Design Thinking (IBM)

100

3

PBA504

Block Chain and IOT

100

3

PBA505

Modern Areas of Analytics

50

1.5

PBA506

GRM Project (IBM)

100

3

Minor Specialization 1

100

3

Minor Specialization 2

100

3

PC501

MOOC Course (BA)

100

3

TOTAL

750

22.5

Paper Code

Trimester VI

Marks

Credits

PC601

Entrepreneurship and New Venture*

100

3

PV601

Final Project & Viva

100

3

TOTAL

200

6

Specialization



SPECIALIZATION ELECTIVES

MARKETING (Minor)

Paper Code

Trimester IV

Marks

Credits

PM01

Consumer Behaviour & IMC

100

3

PM02

Digital-Social Media Marketing

100

3

Paper Code

Trimester V

Marks

Credits

PM04

Brand Management

100

3

PM05

Service & Retail Marketing

100

3

FINANCE(Minor)

Paper Code

Trimester IV

Marks

Credits

PF01

Credit Appraisal and Risk Management

100

3

PF02

Indian Financial System

100

3

Paper Code

Trimester V

Marks

Credits

PF03

Financial Planning and Personal Finance

100

3

PF04

Security Analysis and Portfoilo Management

100

3

Human Resource (Minor)

Paper Code

Trimester IV

Marks

Credits

PH03

Training & Development

100

3

PH04

Performance Management System

100

3

Paper Code

Trimester V

Marks

Credits

PH05

Compensation and Payroll Management

100

3

PH010

Talent Management

100

3

INTERNATIONAL BUSINESS(Minor)

Paper Code

Trimester IV

Marks

Credits

PI01

Export & Import Documentations

100

3

PI02

International Financial Management

100

3

Paper Code

Trimester V

Marks

Credits

PI03

Emerging Economies and Markets

100

3

PI04

Information Security in International Business

100

3

OPERATIONS (Minor)

Paper Code

Trimester IV

Marks

Credits

POM01

Production and Operations Management

100

3

POM02

TQM and Six Sigma

100

3

Paper Code

Trimester V

Marks

Credits

POM03

Statistical Quality Control

100

3

POM04

Optimization Techniques

100

3

Certifications

1

Advance Excel

Trimester I

30 Hours

2

Descriptive Analytics- IBM

Trimester III

10 Hours

3

Predictive Analytics- IBM

Trimester III

20 Hours

4

Artifical Intelligence (IBM)

Trimester II

10 Hours

5

Soft skills

Trimester III

10 Hours

6

Foreign Language

Trimester III

20 Hours

Projects

Paper Code

Particulars

Credits

Marks

PC402

Summer Internship Program

3

200

DR601

Dissertation & Project Report

3

200

Total

6

400