PGDM - Business Analytics
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Programme Structure

  • Total Five specializations offered - Marketing, Finance, Human Resource, Operations and International Business (as Minor).The same is to be undertaken in Trimester IV & V
  • Total Marks of the programme : 4500 Total Credits of the programme : 127.5 (Year 1 credits: 76.5 ; Year 2 credits :52.5)
  • Total Courses(Trim.I-III ) Twenty Seven papers of 78 credits.
  • Total Courses(Trim.IV-VI) Sixteen papers of 43.5 credits. S.I. P., Dissertation & Project Reports of 9 credits.

COURSE STRUCTURE - PGDM BUSINESS ANALYTICS

Total Marks

4550

Total Credits

127.5

Paper Code

Trimester I

Marks

Credits

PC101

Principles and Practice of Management

100

3

PC102

Managerial Economics

100

3

PC103

Marketing Management-I

100

3

PC104

Statistics for Decision Making-I

100

3

PC105

Human Resource Management

100

3

PC106

Financial Accounting for Managers

100

3

PC107

Business Communication*

50

1.5

PC109

IT Applications in Management

100

3

PBA01

Foundation in Business Analytics (*IBM certifications inclusive )

100

3

TOTAL

850

25.5

Paper Code

Trimester II

Marks

Credits

PC201

Legal Aspects of Business

100

3

PC202

Macro & Indian Economy

100

3

PC203

Marketing Management-II

100

3

PC204

Statistics for Decision Making-II

100

3

PC205

Organizational Behaviour

100

3

PC207

Managerial Communication*

50

1.5

PC209

Financial Management

100

3

PBA04

Descriptive Analytics

100

3

PBA03

Data Base & Query Language (*IBM certifications inclusive)

100

3

PBA02

Fundamentals in Python (*IBM certifications inclusive)

NCC

NCC

TOTAL

850

25.5

Paper Code

Trimester III

Marks

Credits

PC301

Global Business Environment

50

1.5

PC302

Strategic Management

100

3

PC303

Operation Research

100

3

PC304

Research Methodology for Management

100

3

PC305

HR Metrics Tools & Techniques in Business

100

3

PC307

Financial Modelling

100

3

PC310

Cost and Manangement Accounting

100

3

PBA10

Data Analysis and Visualization with Python(*IBM certifications inclusive)

100

3

PBA05

Predictive Analytics(*IBM certifications inclusive)

100

3

PBA11

Data Mining using Power BI

NCC

NCC

TOTAL

850

25.5

Paper Code

Trimester IV

Marks

Credits

PC401

Universal Human Values & Professional Ethics

100

3

PBA06

Artificial Intelligence Services (*IBM certifications inclusive )

100

3

PBA07

Data Science (*IBM certifications inclusive )

100

3

PBA08

Social and Web Analytics

100

3

PBA09

Cloud Computing(*AWS certifications inclusive )

100

3

Minor Specialization- 01

100

3

Minor Specialization- 02

100

3

PC402

Summer Internship Report

200

3

TOTAL

900

24

Paper Code

Trimester V

Marks

Credits

PBA12

Sectoral Analytics(*IBM certifications inclusive )

100

3

PBA13

Design Thinking(*IBM certifications inclusive )

50

3

PBA14

Blockchain(*IBM certifications inclusive )

100

3

PBA15

Internet Of Things(IOT)(*IBM certifications inclusive )

100

3

PBA16

GRM Project

100

3

Minor Specialization 1

100

3

Minor Specialization 2

100

3

TOTAL

750

22.5

Paper Code

Trimester VI

Marks

Credits

PC601

Entrepreneurship and New Venture*

100

3

PV604

Final Project & Viva

200

3

TOTAL

300

6

Specialization



SPECIALIZATION ELECTIVES

MARKETING (Minor)

Paper Code

Trimester IV

Marks

Credits

PM01

Consumer Behaviour & IMC

100

3

PM02

Digital-Social Media Marketing

100

3

Paper Code

Trimester V

Marks

Credits

PM04

Brand Management

100

3

PM05

Service & Retail Marketing

100

3

FINANCE(Minor)

Paper Code

Trimester IV

Marks

Credits

PF07

Financial Modeling-2

100

3

PF09

Behavioural Finance

100

3

Paper Code

Trimester V

Marks

Credits

PF10

Banking & Insurance Manangment

100

3

PF11

Tax Planning and Management

100

3

Human Resource (Minor)

Paper Code

Trimester IV

Marks

Credits

PH12

Learning & Development

100

3

PH13

Employee Welness, Health & Safety

100

3

Paper Code

Trimester V

Marks

Credits

PH01

Talent Management

100

3

PH04

Performance Management & Competency Mapping

100

3

INTERNATIONAL BUSINESS(Minor)

Paper Code

Trimester IV

Marks

Credits

PI01

Export & Import Documentations

100

3

PI02

International Financial Management

100

3

Paper Code

Trimester V

Marks

Credits

PI03

Emerging Economies and Markets

100

3

PI04

Information Security in International Business

100

3

OPERATIONS (Minor)

Paper Code

Trimester IV

Marks

Credits

POM01

Production and Operations Management

100

3

POM02

TQM and Six Sigma

100

3

Paper Code

Trimester V

Marks

Credits

POM03

Statistical Quality Control

100

3

POM04

Optimization Techniques

100

3

Certifications

1

Advance Excel

Trimester I

30 Hours

2

Soft-skills

Trimester III

10 Hours

3

Foreign Language

Trimester III

20 Hours

LMS INSTANCE IBM CERTIFICATIONS (* inclusive)

1

PGDM Certification for Foundation in Business Analytics

Trimester I

2

PGDM Certification in Structured Query Language,Python,Cognos and Spark

Trimester II

3

PGDM Certification in Predictive Analytics

Trimester III

4

PGDM Certification in Artificial Intelligence

Trimester IV

5

PGDM Certification in IOT & Blockchain

Trimester V

** Certifications may differ as per industry requirements

Projects

Paper Code

Particulars

Credits

Marks

PC402

Summer Internship Program

3

200

DR601

Dissertation & Project Report

3

200

Total

6

400