PGDM - Business Analytics
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Programme Specialization

  • Candidate may select any one specialization Marketing, International Business or Finance. The chosen Specialization shall continue in all successive Trimesters.
  • Candidate has to register for the elective courses prior to Trimester III.

MARKETING

Paper Code

Trimester IV

Marks

Credits

PM01

Consumer Behaviour & IMC

100

3

PM02

Digital-Social Media Marketing

100

3

Paper Code

Trimester V

Marks

Credits

PM04

Brand Management

100

3

PM05

Service & Retail Marketing

100

3

INTERNATIONAL BUSINESS

Paper Code

Trimester IV

Marks

Credits

PI01

Export & Import Documentations

100

3

PI02

International Financial Management

100

3

Paper Code

Trimester V

Marks

Credits

PI03

Emerging Economies and Markets

100

3

PI04

Information Security in International Business

100

3

FINANCE

Paper Code

Trimester IV

Marks

Credits

PF01

Credit Appraisal and Risk Management

100

3

PF02

Indian Financial System

100

3

Paper Code

Trimester V

Marks

Credits

PF03

Financial Planning and Personal Finance

100

3

PF04

Security Analysis and Portfoilo Management

100

3

HUMAN RESOURCE

Paper Code

Trimester IV

Marks

Credits

PH03

Training & Development

100

3

PH04

Performance Management System

100

3

Paper Code

Trimester V

Marks

Credits

PH05

Compensation and Payroll Management

100

3

PH010

Talent Management

100

3

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