Industrial Visit To Coca Cola

To strengthen our Industry Connect and pave way for Industry-Academic Integration, a visit to the manufacturing plant of Coca Cola Happiness Factory was undertaken for our students of MBA (BATCH 2018-20). The students were given insights about various brands & products of Coca Cola and various marketing strategies used to increase brand awareness & enhance brand image. The students were also briefed about the whole process of production along with the initiatives done by the organization for fulfilling their Corporate Social Responsibility.