Dr. Shubh Arora carries with herself an illustrative experience of
more than 14+ years, working at various levels with renowned academic
institutions, commencing with her graduation from HNB, Garhwal
University, where she earned a degree in commerce. Subsequently, she
obtained a postgraduate degree in marketing & finance. She has completed
her doctorate in Marketing.
Her commitment to continuous improvement is evident through her various
certifications, including Refresher Course on Quality Research &
Teaching Methodology from UGC-HRDC, Jodhpur.
Her research proficiency shines through her extensive publication record,
which includes over 10 papers in esteemed national and international
journals, indexed with SCOPUS, ABDC, UGC, and other databases. Her areas
of expertise encompass services marketing, consumer behavior, retail
management, digital marketing, and marketing management.
At present, Dr. Shubh Arora is serving as an Associate Professor at Lloyd
Business School.
Teaching Interests: Digital Marketing, Sustainable Marketing
Environment, Service & Retail Marketing, Brand Management, Consumer
Behavior, Marketing Management, Project Management etc.
Nayyar, M. G.,
Singh, S., Sharma, A., Sharma, B., & Arora, S. IMPACT OF PANDEMIC ON
BUYING BEHAVIOUR OF INDIAN CONSUMERS TOWARDS FMCG. The British
Journal of Administrative Management, ISSN - 1746 1278, Volume 58,
Issue 152, July 2022.
Tandon, S.,
Mathur, G., & Arora, S. (2022). A Study on the Impact of Ostracism
on OCB and its relationship with Organizational Identification on
Youth in the industry. Journal of Positive School Psychology, 6(3),
910-916.
Singh, S., Singh,
A., Arora, S., & Mittal, S. (2019, October). Revolution of green
accounting: A conceptual review. In 2019 2nd International
Conference on Power Energy, Environment and Intelligent Control
(PEEIC) (pp. 481-485). IEEE.
Nayyar, N., &
Arora, S. (2019, October). Paperless Technology–A Solution to Global
Warming. In 2019 2nd International Conference on Power Energy,
Environment and Intelligent Control (PEEIC) (pp. 486-488) IEEE.
Arora, S., &
Agarwal, S. (2019). Barriers and success factors of women
entrepreneurship in India. Global Journal of Enterprise Information
System, 11(1), 119-123.
Agarwal, S.,
Arora, S., & Saxena, A. (2018). Case: Village Financial Services
Private Limited (VFSPL): A Micro Finance Company Only for Poor
Women. International Journal of Management, IT and Engineering,
8(12), 1-17.
Arora, S., &
Nayyar, N. Impact of Digital Marketing in Shaping the Buying
Behaviour of Consumers–With Special Emphasis on Women. ACHIEVING
SUSTAINABLE STRATEGIC ADVANTAGE, 31.
Title - “Green
Marketing Issues and Challenges”- Agasthiar Publications, Trichy, a
chapter in book.
Title -
“Corporate Ethics and Responsibility in Managing Global
Issues-Challenges and Opportunity” at Sharda University, Greater
Noida on March 14, 2014.
Title - “Green
Marketing in India-In context of E-Learning Approach” in January
2016, IJASRM.
Successfully
Completed a certificate course on Coursera titled - "How to write
and publish a scientific paper."
CONFERENCES/WORKSHOPS/SEMINARS
Conferences:
Attended and
presented a paper in International Conference on “Contemporary
Issues in Business Innovation, Technology & Social Sciences” at
Gautam Budh University, Greater Noida on 1-2 June, 2k18.
Attended a
National Conference on “5G: Green, Growth, Globalization,
Governance, Gadgets & Widgets” at S.K College of Science and
Commerce, Nerul (E) in March, 2k18.
Attended and
presented a paper in 2nd International conference on “Achieving
Sustainable Strategic Advantage” (ICASSA – 2k17) at GL Bajaj IMR,
Greater Noida on Sep 09, 2k17
Presented a paper
in National Conference on “Global to Local- Issues, Challenges and
Opportunities in Business” on “Corporate Ethics and Responsibility
in Managing Global Issues-Challenges and Opportunity” at Sharda
University, Greater Noida on March 14, 2k14.
Workshops& FDPs:
Organized a
one-day workshop on “Investor Awareness” in collaboration with
NCDEX, Mumbai at Noida International University on April 13, 2k18.
Organized and
participated in the Faculty Development Program (FDP) on “Research
Methodology & Quantitative Techniques for Refining Skills” by Prof.
C. P. Gupta at Noida International University on July 15, 2k17.
Attended a
half-day workshop on “Goods and Services Tax (GST), advantages of
GST and drawbacks of GST” by Prof. (Dr.) Prabhakar Shukla on July
7,2k17 at Noida International University.
Attended a
one-day workshop on “Investment Protection and SEBI guidelines from
NCDEX” by Ms. Bhaavna R Menon, Manager-Arbitration and Investor
Services ISC Mumbai on Feb 22, 2k17 at Noida International
University.
Attended a
one-day workshop on “Industrial Expectation from Young Manager” by
Mr. Mudit Swaroop, on January 31, 2k17, Director of Strategic
Partnership from Business World Magazine.
Attended a
one-day workshop on “Exciting and Innovative Teaching Pedagogy” in
December, 2k14 at Noida International University.
Attended a
workshop at FORE School of Management, New Delhi on “Psychometric
Testing and its Applications” in Feb, 2k12.
Attended a
workshop at VV Giri National Labour Institute, Noida, on
“Microfinance Research Methods” in Oct, 2k12.
Seminars & Conclaves:
Attended and
presented a paper at National Seminar on Goods & Services Tax – Is
it “Udyoga Mukhi & Samaaj Mukhi?” at Rani Channamma University in
collaboration with Jain Degree College, Belagavi in March, 2k18.
Attended and
participated in the “HR Conclave” at GL Bajaj Institute of
Management and Research, Greater Noida on August 5, 2k17.
Attended a
one-day seminar on “The values of Human Rights (HR) in India, Issues
of HR in India, Concern and Challenges for HR in India” at Noida
International University, in December, 2k14.
