Mr. Udit Gupta, Web Analyst, DWAO addressed PGDM and BBA students through an online guest lecture on 'Role of Web Analytics in Current Scenario' on April 11th, 2020.
Mr. Gupta has an experience in Adobe DTM, Adobe Launch and Mobile Analytics firing Rules, Data elements, Tag Guide. In Mobile Analytics App Integration with Adobe Analytics, Adobe Campaign, Adobe Audience Manager, and Target. He has also experience in Push Notification Integration with Adobe Campaign. He has integrated 3rd Party tools like DemandBase, Lemnisk etc. He has experience in Web Development and Ethical Hacking.