Objective:

To get students aware of the practical use of tools in current business scenarios.

Detailed Report:

An insightful and informative session on ‘Sectoral Analytics’ was conducted by Mr. Aman Bakshi, SME, IBM attended by the management students on 9th and 11 th Nov’2022. The workshop commenced by explaining students about the essence of marketing and its types- traditional and advanced. Students got practical knowledge of creating dashboard using ‘pivot table’ in advanced excel. During the workshop, students got their hands on ‘Cognos’ a very efficient tool by IBM, and created dashboards. With this we came to the end of our first day of workshop.
At the day two of workshop students got practical knowledge of ‘Wrike’ which makes it easy for every team to find effective and efficient ways by working as one. Through the help of workshop, students completed a certification course on ‘sectoral analytics advanced marketing’ issued by IBM. Students got aware of the strategies which help businesses build customer relationships by taking a deep dive into all aspects of their marketing and the importance of key performing indicators. The workshop ended by giving vote of thanks and felicitating eminent resource person along with organizing committee. In conclusion, it is important to be updated and challenge yourself all the time. When you believe in something it will happen.

Learning Outcomes:

Students got practical knowledge of Advanced Excel, IBM-Cognos & Wrike. Learnt about the importance of marketing and its various kinds.