Event Name: The Magic Ads: Jo Dikhega Wahi Bikega	Event Date: 04 th Nov 2022
Faculty Coordinator/s: Dr. Krity Gulati	Event Timings: 1:30 PM
Number of Participants: 32 Participants (8 Teams)	Venue: Seminar Hall
Judges : Dr. Fehmina Khalique, Prof. Anshul Mathur, Prof. Palak Verma	MOC : Mr. Anuj and Ms. Anushka

Objective:

We organized this event-

1. To acquaint the participants about promotional strategies in marketing through advertisements.
2. To improve their presentation skills of an idea, product, or service in an effective way comprising humors.
3. The idea behind conducting this event is to provide a platform to participants to explore their creativity skills.

Purpose:

1. Inculcate creativity in students’ personality
2. Increasing the student’s participation in extra-curricular activities and making them open
3. Providing students with the implications of various marketing concepts and encouraging them to think innovatively

Detailed Report:

Another day, another glorious event has been organized by Topliners- Marketing Club at Lloyd Business School. An exclusive event based on structuring advertisements, “The Magic of Ads: Jo Dikhega Wahi Bikega” & the event was held successfully on the 4th of November 2022 at Seminar hall under the guidance of Prof. (Dr.) Krity Gulati, Head of Academics. The jury members, Dr. Fehmina Khalique, Prof. Anshul Mathur, and Prof. Palak Verma facilitated the event with their presence. Students of PGDM 2022-24 voluntarily participated and made the event delightful with their enthusiasm. The event was conducted to challenge the team spirit and marketing skills of PGDM students. The Ad-mad show was a team-based event in which each team consisted of a minimum of 2 and a maximum of 5 members. A total of 8 collaborative teams participated in the event. They were given different kinds of products like itching relief cream, deodorant, pain relief spray, hair growth oil, spying pen, beauty cream, neem comb, and anti-theft bag, to create a sales advertisement in the form of role plays. All the teams demonstrated their creativity and advertised the products given to them in front of the audience and judges in a fascinating way. At last, the audience was asked to vote and choose the winning and runner-up team. Everyone was keen to know the winners of the competition. Judges were invited to the stage to present the awards to the winning teams.

The runner-up team:

Soma Sonkar, Suhail Anwar Khan, Amna Zafar, Nancy Kumari, and Swati Ranjan advertised for Anti-theft Bag and received their certificates along with the Lloyd mugs from judges.

The winning team:

Harshita Tiwari, Ayush Verma, Harsh Gupta, Harshita Singh, and Muskan Vyas who presented the advertisement for Neem Comb were awarded certificates along with the Lloyd Trophy.

Besides, the marketing club members were awarded certificates including the club president, Vibhor Bansal, the club leaders, Anuj Kumar and Anushka Baghel for hosting the event with the utmost dedication which made it a huge success.

Our Learning Outcomes:

• Proper planning is crucial to organize any event.
• To make feel team members that they are being valued, it is essential to assign them task and listen to their opinion carefully.
• Irrespective of the level of planning, team should always be well prepared for any kind of unexpected circumstances. In such a case, team should be flexible enough and they should be able to take quick decision.
• Being a leader, we should not have the attitude of everything I will do. Decentralization of responsibilities is very important.
• Coaching your team members, standing with them and making them feel motivated, is key to success.
• Delegating tasks and responsibilities to each and every member of the team is essential in order to organize an event smoothly.
• Well-planned promotional strategies work best.
• Having coordination among team members is essential for the success of an event.
• After the event has taken place, it is important to evaluate its success by discussing objectives that were set, the turnout, and the overall feedback.
• Being an effective listener is very important when working with in a team.
• Effective speaking plays an important role while working in a team or organizing any event.