Lloyd Business School, organised Marketing Conclave-2021 on the Topic: Integrated Marketing from Traditional to Pandemic, Postmodern & New Normal on 08th May 2021. The conclave was organised with an aim of having insights about the strategies made by marketing professionals to tackle the marketing challenges and changes because of savvy customers, media fragmentation, brand proliferation, challenges imposed by pandemic and the fast pace of industry dynamism. The intention was to have intensive discussion on the strategies adopted and tweaked by real players to woo the brands especially during pandemic era.
The session had dynamism of varied speakers from Industry. More than seven panellists from Industry addressed the challenges of post pandemic marketing challenges addressing queries of the attendees and participants.
The moderator was Mr Vivek Nanda(Marketing Consultant and Academician), and the panelist were Mr Balaji S. (Zonal Head(General Manager) North Zone-Tally Solutions Pvt Ltd.),Mr G. Ravindran Reddy( Head Marketing Hindware), Mr Jones Joseph ( Analytics and Research Expert-Ex Kantar), Mr Naveen Luthra (Director Business Growth & Global Strategy - Raptor Supplies Ltd.), Mr Prashant Kumar(Strategic ThinkerE-commerce|Digital Payments|Sales Distribution & Retail Specialist) and Ms Saloni Kaul( Business Consultant and Coach Transforming Organizations Through It’s People).
The session started with a motivational welcome note by Dr. Vandana Arora Sethi, Group Director , Lloyd Group of Institutions laying the canvas for discussion on marketing : the new normal .
Thereafter Mr Vivek Nanda the moderator of the session started the panel discussion. The discussions addressed the crisis in business that can either make or break a business especially in this era
Today, a global health crisis like what we are facing can either paralyze an organization or force it to thrive. Organizations are now making tough decisions just to keep momentum inspite of variant environmental changes some are opportunities some as threats and some as growth propellers.
Businesses will have to be resumed to a new and more agile operation. Ensuring that the organization is prepared to adapt to this period with a robust marketing plan that will play out strategically in a post-COVID-19 world this Conclave intends to share it all. The special focus of discussion was the Analytics and its contribution in handling marketing dynamics using IOT. The panellists discussed disparate expertise, business domains and marketing fundas.
The outcome of discussion were technology as the building ground, big data analytics, product expertise, good branding, immense human resource pool, receptivity to change, share of voice, shorter communication and the power of social media were the summarization of the Conclave. A plethora of questions addressed by attendees and delegates were also addressed.
Lloyd Business School managed to invite and register 566 participants and onboard 112+ academic institutions and 20+ industry personnel. The event had the participation of 270+ concurrent users and 438 unique users from varied colleges like IIM Rohtak, IIT Delhi, BITS, Delhi University, Lady Shri Ram College, University of Waterloo, Kurukshetra University, NIT Kurukshetra, Aligarh Muslim University, Amity University, ABES Engineering College, Babu Banarasi Das University, Chandigarh University, IMS Ghaziabad, ISBR Bangalore, JIMS, Jaypee Institute, G.L.Bajaj, Galgotia University, IGNOU, IIHMR University, IPU, MMU, Shoolini University and many more. Also international participation was also supported in the list of attendees
The session concluded with a vote of thanks by Dr. Bhupender K. Som , Director Lloyd Business School. The Conclave was organised by the Marketing Club with Dr Krity Gulati and Ms Neha Issar as Faculty leads.
The Conclave was indeed a success and knowledge platform for the Marketing domain.