EXPERT TALK BY MS. VIBHA SINGH, HEAD OF MARKETING, INNOVATIVIEW

Ms. Vibha is a transformational marketing leader with 12+ years of experience in developing Product and Service Marketing and Business Development strategies with focus on strategic brand and marketing communication, concept designing, targeted campaign design and media & advertising strategies. She is an alumna of MICA and IIT and brings along a perfect blend of analytics and creativity. She is heading the marketing division of Innovatiview, a startup in the field of Education where she set up multiple verticals of the organization in online as well as offline space. She has served her expertise to Star News Network, ABP News Network, Adlabs Films Ltd., Cognizant Technologies etc. Other than following brands, Ms. Vibha is an ardent nature lover, explorer, traveler and yoga practitioner.

She shared her insights through a virtual platform with PGDM 2nd Year students of Lloyd Business School on "Role & Relevance of Branding" on 28th August, 2020. The discussion held about the strategies adopted by different brands for generating brand relevance and developing brand image. The session also included conversation on complete journeys of brands like Netflix to provide insights about practical implications of the theoretical concepts. The session included confab on the brand journey of Amul, Apple, McDonalds, and Bata etc.