Programme Specialization

• Candidate may select any one specialization Marketing, International Business or Finance. The chosen Specialization shall continue in all successive Trimesters.

• Candidate has to register for the elective courses prior to Trimester III.

                                                                          MARKETING 

S. No.

Trimester 3 (Any Two)

Credits

S. No.

Trimester 4 (Any Two)

Credits

1

Customer Relationship Management

3

1

Brand Management

3

2

Sales and Distribution Management

3

2

Integrated Marketing Communication

3

3

Marketing of Services

3

3

Industrial Marketing

3

                                                                 INTERNATIONAL BUSINESS

S. No.

Trimester 3 (Any Two)

Credits

S. No.

Trimester 4 (Any Two)

Credits

1

International Marketing

3

1

Mergers Acquisition and Business Restructuring

3

2

International Trade and WTO

3

2

Export Management and Documentation

3

3

Multinational and Transnational Strategy

3

3

Emerging Economies and Markets

3

                                                                                 FINANCE

S. No.

Trimester 3 (Any Two)

Credits

S. No.

Trimester 4 (Any Two)

Credits

1

Management of Financial Services

3

1

International Financial Management

3

2

Working Capital Management

3

2

Derivatives and Risk Management

3

3

Security Analysis and Portfolio Management

3

3

Financial Planning & Wealth Management

3


   
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